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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：No. 58, Longyang Avenue | Format：led | Duration：15s |
| Location：Renxin Hui Hanyang Store | Min Qty：1 | |
| Size：6.2m*3.5m=21.70㎡ | Min Period：2weeks |
As one of the main malls in the well-established and mature Wangjiawan commercial area, Renxin Hui attracts an average daily footfall of 20,000–30,000 people, covering nearby community residents, student groups, and office workers. Consumer behavior primarily involves dining, retail, family activities, and leisure. With a solid commercial area foundation, stable family traffic, convenient transportation, and successful case endorsements, it has become a highly cost-effective indoor digital media option in the Hanyang area, particularly suitable for regional brand exposure, fan economy activities, and community marketing needs.
As an important indoor digital advertising medium in the core Wangjiawan commercial area of Hanyang, the media offers six key advantages. It is especially suitable for regional brand promotion, fan support, and community marketing. Its core strengths lie in its established community base, long dwell time, precise audience coverage, high cost-effectiveness, and excellent communication ecosystem, making it a premium digital media resource for brands focusing on the Hanyang market and conducting localized marketing. It is particularly suitable for regional advertisers seeking effective exposure and offline conversion.
As a landmark commercial property in the area, the project maintains stable daily foot traffic, with dense surrounding communities and a high proportion of family customers, providing a stable audience base for LED media. The atrium LED can serve as a tech-focused visual centerpiece for the mall, creating an immersive experience when combined with holiday themes or IP activities. With its advanced technology, suitability for family-friendly scenarios, and high foot traffic, the media platform has become an efficient carrier for brand promotion.
The core value lies in the perfect combination of spatial scarcity, technological advancement, and business integration. It is not just a single advertising medium but an organic part of the commercial space and a value multiplier. In the wave of digital upgrading of commercial complexes in Wuhan, it has become an iconic media asset in the Hanyang Wangjiawan business district, providing brands with a three-dimensional communication solution that enables precise reach, deep engagement, and long-term conversion.
Through the triple empowerment of spatial positioning, precise target audience, and scenario integration, the media has become a highly competitive indoor communication carrier in the Wangjiawan business district. It is not merely a visual installation but deeply aligns with the shopping mall's park-style leisure and family-oriented positioning, creating a unique advantage system in traffic aggregation and value conversion.
The core strengths lie in the deep synergy of space, target audience, technology, and location. Spatial layout solves traffic distribution issues, precise targeting enhances communication effectiveness, technological adaptation ensures display quality, and location scarcity builds competitive barriers. Ultimately, it becomes a high-quality media platform with the triple functions of traffic aggregation, value conversion, and brand empowerment, providing brands with efficient communication solutions in the Wangjiawan business district.
As one of the largest commercial complexes in the district, Renxin Hui leverages its vertical coverage, precise target audience, and scenario integration to establish differentiated barriers in a homogeneous competitive environment. The dynamic display and interactive potential of LEDs further attract the attention of young consumers, increasing brand recall by over 50%.
