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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：718 Gaoxin Avenue | Format：led | Duration：15s |
| Location：Wuhan Joy City | Min Qty：1 | |
| Size：21.0m*37.0m=777.00㎡ | Min Period：2weeks |
As one of the most popular commercial complexes in Wuhan New Town, the external LED façade at Gate 7 of Joy City, with its high exposure, strong memorability, and deep interactivity, has evolved from a simple information dissemination tool into a digital interface that connects the city, commerce, and public sentiment. It is not just seen; it continuously shapes people's perception and expectations of this trendy landmark.
Standing on the golden cross-axis of Guanggu Central City as a hub of trendy visuals, the LED transparent screen is rooted at the intersection of Gaoxin Avenue and the Baozi Creek ecological corridor. It is adjacent to the direct entrance of Guanggu Si Road Station on Metro Line 11 and seamlessly connects to the three-dimensional transportation network of the Air Rail and Metro Line 19. It integrates the industrial vitality of the tech corridor with the natural texture of the ecological corridor, becoming an iconic visual symbol of youthful trendy life in Guanggu.
As Guanggu's first large-scale urban commercial complex, Wuhan Joy City targets Generation Z as its core audience. Gate 7 serves as the central entry point for trendy activities, linking the B1 level’s “Savor the World” food street with the first floor’s cluster of 20 cutting-edge creative brands, naturally accommodating the high-traffic flow of 50,000 people on weekdays and peaking over 100,000 on weekends.
With technologically advanced display techniques that align with the region’s industrial characteristics and trendy content that resonates with young audiences, the media attributes are perfectly integrated with Joy City's commercial DNA. Not only does it brighten the city’s nighttime economy, but it also witnesses the social and consumer moments of Guanggu’s youth, ultimately becoming an irreplaceable trendy visual landmark of Guanggu Central City.
The content on the LED screen can be synchronized with core information such as mall promotional activities and thematic exhibitions, creating a closed loop from outdoor traffic attraction to in-mall consumption. Especially during festive marketing periods, dynamic LED displays can quickly create an atmosphere and amplify the overall appeal of the commercial area.
As a key node connecting the subway entrance to the mall’s main entrance, the media precisely occupies the visual focus of the flowing crowd. Unlike the abrupt presentation of traditional outdoor billboards, this LED integrates with the building facade in a unified design. During the day, it forms a transparent complement to the mall's glass curtain walls, while at night, it outlines the building's contours with soft lighting, maintaining the aesthetic unity of the commercial space while naturally attracting the attention of commuters and shoppers through dynamic visuals.
This LED focuses more on precise traffic selection. By intercepting the flow, it converts exposure into effective reach, providing advertisers with higher cost-effectiveness and securing a stable source of advertising revenue for investors. As a core media asset, its scarcity is further emphasized. It offers both short-term stable returns and long-term appreciation potential, making it a high-quality investment target with both security and growth potential.
The investment value stems from the combined advantages of location scarcity, traffic certainty, high-quality audience, and sustainable operation. In the current context of deep integration between commercial real estate and digital marketing, it demonstrates significant long-term return potential, not only offering short-term advertising revenue but also deeply linking to the long-term dividends of urban development in Optics Valley. This makes it ideal for investors seeking stable returns, strong resistance to market cycles, and brand synergy effects.
