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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：Intersection of Danonggang Road and Dingcheng Road, Dingqiao, Hangzhou | Format：led | Duration：15s |
| Location：Longfor Dingqiao Sky Street, Hangzhou | Min Qty：1 | |
| Size：5.4m*3.0m=16.20㎡ | Min Period：2weeks |
The LED on the 2nd-floor atrium of Longfor Hangzhou Dingqiao Tianjie is not just an information display terminal; it is also an intelligent media node that connects spatial emotions, user behavior, and brand value. In the current era where physical retail is rapidly transforming toward experiential and media-oriented formats, this asset continuously delivers long-term commercial communication value through its high-traffic certainty, strong scenario adaptability, and robust operational support, making it a strategic media choice for brands aiming to enter the northern Hangzhou market.
The atrium LED serves as a scenario-based communication hub embedded in the core of the northern city POD commercial area. It is rooted in the living fabric of the Dingqiao section in the Shangcheng District. It benefits from the convenient transportation of Taohuahu Park Station on Metro Line 3 and is adjacent to the 200,000-square-meter Taohuahu Park and Banshan National Forest Park, seamlessly connecting natural ecology with commercial vitality, and becoming a visual focal point for local family audiences and high-quality consumer groups.
As the only large-scale commercial complex in the area, Dingqiao Tianjie positions itself as a family-friendly fun hub. The 2nd floor is precisely located at the golden intersection of the parent-child sector and lifestyle categories, surrounding 30 nationally renowned parent-child brands, covering children’s retail, education, and experiences. It also connects with lifestyle service brands such as NITORI and Sense Doctor, as well as the main access routes to the Tianjie Market dining area.
With the ongoing introduction of first-in-region stores and an annual sales growth of 27%, the communication value of the LED continues to rise alongside the commercial momentum, becoming an irreplaceable regional media benchmark. Featuring high-definition visuals and precise reach, it builds an emotional bridge between brands and consumers.
LED has long surpassed the definition of ordinary advertising media. Based on scenarios and centered on target audiences, it perfectly integrates the media characteristics of LED with Dingqiao Tianjie’s concept of enjoyable living. It not only witnesses the warm moments of family gatherings but also helps continually grow brand value, ultimately becoming an indispensable component of the quality living landscape in North City.
From traffic aggregation to precise audience targeting, from scenario resonance to ecosystem linkage, the core advantage of Dingqiao Tianjie’s LED lies in constructing a complete communication loop of family scenarios–emotional resonance–consumer conversion. LED is not just a window for brand display but also an important bridge connecting quality families and tapping into the regional family consumption market. Its value is continually highlighted in Tianjie’s reinforced positioning of enjoyable family experiences, making it an irreplaceable high-quality media resource in North City.
As the only large-scale quality complex in the region, Dingqiao Tianjie has established a complete ecosystem of retail, dining, parenting, and entertainment. Leveraging Longfor’s refined operational capabilities, it enables the integration of advertising placements with membership benefits—for example, launching closed-loop marketing that combines parenting-oriented businesses with interactive screen displays and in-store redemption.
As a regional commercial benchmark, Tianjie has formed a mature supporting cluster with Tianjie, Sam’s Club, and the City Chinese Medicine Hospital, becoming the preferred destination for local residents. With its deep integration with Tianjie, it is expected to gain pricing power for regional media value, with long-term appreciation potential far exceeding that of ordinary commercial media.
