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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：97 Jinsha Avenue | Format：led | Duration：15s |
| Location：Hangzhou Jinsha Impression City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.5m*9.5m=52.25㎡ | Min Period：2weeks |
Located at the intersection of the mall's main vertical traffic routes and major dining and retail zones, this area is a high-frequency stop for customers before and after meals, for parent-child interactions, and social relaxation. It experiences stable daily foot traffic, and the average dwell time is longer than typical passageways, providing brands with highly visible and memorable deep exposure opportunities. The second floor focuses on light dining, trendy toys, and lifestyle services, naturally attracting consumers who value experiences and social sharing, making this LED screen a premium platform for reaching target audiences in fast-moving consumer goods, 3C products, entertainment, and beauty categories.
The LED in the atrium on the second floor of Jinsha Impression City is not only an information display platform but also a brand communication node that integrates spatial storytelling, user behavior, and digital technology. Amid a trend of accelerated media integration in physical retail, it continues to deliver deep value for experiential marketing. Leveraging stable regional foot traffic and the operational capabilities of the YINLI Group, it can achieve high-quality, authentic offline engagement, making it especially suitable for brands focusing on the East City market and long-term brand building.
Situated in the core area of Jinsha Lake CBD in Qiantang District, Hangzhou, next to Gaosha Road Station on Metro Line 1, and covering the Xiasha University Town, major high-tech industrial parks, and emerging high-end residential areas, the second-floor atrium serves as the main floor for dining and social activities. Daily foot traffic is consistently between 30,000 and 50,000 people, with peak volumes on weekends and holidays. Positioned at a key vertical traffic intersection, this LED naturally becomes a "must-see" exposure site, providing advertisers with highly reliable reach and ensuring the continuous monetization capability of media resources.
LED is not merely a technical device; it is a composite commercial asset that integrates traffic entry points, scene media, and brand interfaces. Its investment value is reflected not only in short-term advertising revenue but also in the long-term benefits of regional consumption upgrades. Against the backdrop of the deepening Qiantang industrial-city integration strategy, it has continuous appreciation potential. For investors seeking stable cash flow and regional influence, it is a high-quality asset combining both safety and growth potential.
With its prime location, expansive visibility, stable foot traffic, and diverse scenarios, it has become an irreplaceable premium media resource in the Qiantang commercial district. As the visual heart of the shopping mall, it not only enhances the spatial experience but also provides an efficient platform for brand marketing, serving as a crucial link between brands and the city’s high-spending population.
Through its unique scene positioning and multidimensional value empowerment, it serves as an excellent vehicle for brand communication. LED is not merely an advertising display screen; it is a communication hub deeply connected to the young consumer ecosystem and precisely aligned with trend-driven demand. Its advantages are rooted in the deep synergy of business district traffic, customer quality, technological capability, and commercial ecosystem.
Leveraging multiple advantages such as prime location, stable foot traffic, business synergy, and policy incentives, it has become a high-quality investment target with both short-term returns and long-term appreciation. Its investment value stems not only from LED's media attributes but also from its close integration with regional commercial and consumption upgrades, forming a unique and non-replicable investment logic.
