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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：588 Shuanglong Street | Format：led | Duration：15s |
| Location：Hangzhou Xixi Intime City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.2m*4.1m=29.52㎡ | Min Period：2weeks |
This LED screen is commonly used for brand pop-up previews, holiday-themed presentations, cultural IP collaborations, and member-exclusive event displays, emphasizing useful, interesting, and warm information expression. The LED achieves a restrained yet precise presence, balancing commercial communication efficiency with the quality of spatial experience. It is not just a tool for playing content but a silent communicator connecting brands, spaces, and people.
With its superior location, precise audience coverage, and strong visual impact, it has become an important media communication node in Hangzhou's West City business district. Whether it's brand promotion or fan engagement, this LED screen provides highly effective exposure and targeted reach, creating significant commercial value for clients.
LEDs are far from ordinary advertising carriers; they are visual communication hubs that accurately cater to quality consumer demand. The LED is embedded in the atrium core of the mall's East District on the 3rd floor, north of Zhejiang University's Zijingang campus and overlooking Xixi Wetland to the south. It captures commuting traffic from Metro Line 5's Zijingang Station and reaches neighboring high-end residential clusters, becoming a connective medium between commerce, education, and eco-friendly living.
Whether during the concentrated foot traffic after movie screenings or during long stays by families in the play areas, the LED exposure is no longer a fleeting encounter but an effective engagement deeply integrated with consumer scenarios. The complementary businesses of over 200 nearby brands further allow the LED to accommodate various needs such as fashion launches, family promotions, and dining traffic, achieving value in communication throughout all hours.
Relying on its location at the starting point of the West City Sci-Tech Innovation Corridor and as a hub for luxury residences, it not only has strong consumer spending power but also places high importance on quality of life. It maintains visual impact while aligning with the trend of green commerce, achieving high-frequency, high-quality information delivery.
As an important component of Xixi Intime City’s diversified operations, the value of LED lies not only in advertising exposure but also in creating a scene-people-communication closed loop. With technology as the foundation, location as the core, and target audience as the aim, it perfectly integrates the media attributes of LED with the mall’s commercial ecosystem. This provides brands with precise and efficient communication channels while offering consumers a richer scene-based experience, ultimately becoming an irreplaceable value carrier in Hangzhou’s western business district.
From scene traffic to audience quality, from technological capability to ecological empowerment, the LED No. 1 in the east atrium on the third floor of Xixi Intime City East Zone has the advantage of building a complete scene-people-content-conversion loop. It is not only a window for information display but also a bridge for brands to establish deep connections with high-net-worth consumers. Its value continues to grow through the resonance of the commercial ecosystem, making it an irreplaceable premium media resource in western Hangzhou.
The core value first stems from its unique scene positioning. As a commercial complex located above the Zhejiang University Zijingang Station on Metro Line 5, Xixi Intime City spans 300,000㎡, including a shopping center. The third floor, serving as the main connecting route between Halls A and B, places the LED at the atrium’s commanding point with 180° unobstructed visibility. Every screen activation covers the main traffic paths, achieving efficient conversion of foot traffic.
