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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 1, Wuchang Avenue, Wuchang Street | Format：led | Duration：15s |
| Location：Hangzhou Xixi Impression City | Min Qty：1 | |
| Size：8.2m*3.7m=30.34㎡ | Min Period：2weeks |
Leveraging its unique location and immersive communication capabilities, it demonstrates significant advantages in commercial digital media. Located at the intersection of the main north corridor and the atrium of Building A, it serves as an essential pathway connecting the pedestrian flow from Hongyuan Metro Station to the mall's anchor stores. The second floor, as a concentrated area for dining and retail, maintains stable daily foot traffic with long dwell times, ensuring that LED content receives ample exposure and attention.
Relying on the mall's digital platform system, it supports remote updates, time-segmented control, and data feedback. Brands can dynamically adjust playback strategies based on peak traffic times, weather changes, or event schedules, achieving precise and flexible communication. The LED screen is not only an information window but also a brand storytelling platform that integrates spatial aesthetics, customer flow, and intelligent technology, continuously unlocking deep commercial communication value in the era of experience economy.
As the first ecological shopping center in China, it combines nature with urban experiences, featuring shopping, dining, and entertainment, making it a popular consumer destination in western Hangzhou. The screen supports video playback, enhancing brand presentation, and compared to new types of LEDs like transparent or floor tiles, the atrium's large screen focuses more on visual impact and thematic storytelling.
The LED is located in the prime retail area on the second floor, surrounded by well-known brands such as Armach and Cha Bai Dao, forming a short conversion path from ad exposure to in-store consumption. As the largest and most trafficked shopping center in western Hangzhou, it is a key channel for directing foot traffic, and the second-floor atrium serves as the central hub connecting all business formats.
LED is the perfect integration of commercial space and digital media. It is not only a medium for conveying commercial information but also a key element in shaping the shopping mall experience. With its prime location, high-definition display, and powerful interactive functions, LED has become the core asset of Xixi Impression City's digital marketing. It provides brands with an efficient exposure platform while creating unique spatial value for the mall, making it an important competitive advantage for physical retail in the digital era.
Its core strength lies in its deep integration of subway traffic entrances, ecological scene characteristics, high-definition technology performance, and business synergy capabilities. It is not just an advertising screen but a medium for establishing emotional connections between brands and high-net-worth customers. It leverages the subway hub location to solve the challenge of reaching audiences, reduces communication barriers through ecological content design, and adapts to diverse brand needs through a flexible operational model.
As a TOD (Transit-Oriented Development) rooftop project, the mall enjoys the advantage of the intersecting Lines 3 and 5 of the subway, coupled with the ecological tourism traffic from Xixi Wetland. The daily passenger flow remains stable at over 80,000, with holiday peaks exceeding 150,000. With the scarcity of scenarios and the certainty of traffic, it has become an investment target worth attention. Its value does not simply come from the LED's technical attributes but resonates deeply with the mall's operational fundamentals and customer structure.
