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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 436, Tiyuchang Road, Gongshu District | Format：billboard | Duration：0 |
| Location：Hanting Hotel, Tiyuchang Road | Min Qty：1 | |
| Size：宽10 ×高15.5米 | Min Period：month |
The outdoor billboard adopts a modern minimalist design, cleverly integrating into the urban landscape. It ensures brand recognition while harmonizing with the surrounding environment. Located on the busy Sports Road commercial street, with soft lighting and clear signage, it becomes a unique sight in the city, with an average daily traffic of over 20,000 vehicles. It not only provides a steady and continuous source of guests for the hotel but also serves as a visual representation of Hanting Hotel's brand philosophy of cleanliness, warmth, and convenience, allowing every passerby to experience the hotel's professionalism and hospitality.
As Hanting's representative store in Hangzhou, it benefits from its prime location and overall brand influence, giving it certain advantages in media exposure. As a Hanting brand store, it also benefits from media coverage related to Hanting's intelligent services and brand collaborations. Located in the core area of the Wulin business district, it is adjacent to Wulin Road Women's Fashion Street and the China Silk City.
Situated in the heart of the Wulin business district, specifically at 436 Tiyuchang Road, Gongshu District, right next to Hanting Hotel’s rooftop and facade, it serves as a landmark outdoor media space along Hangzhou’s main urban traffic lines. As a rare high-altitude outdoor billboard in the Wulin business district, it is not only a brand identifier for the hotel but also a citywide commercial communication window. Thanks to its prime location and high-spec presentation, it has become a highly competitive premium resource in Hangzhou’s outdoor advertising market.
The billboard’s location is considered prime in terms of transportation. It is close to Wulinmen Station on Metro Line 2, with dozens of bus lines intersecting nearby, and it offers convenient access to both Hangzhou Railway Station and Hangzhou East Station. Whether for commuters driving through or consumers shopping on foot, the visual information of the billboard is naturally captured by everyone passing by.
As an indispensable outdoor communication medium in the Wulin business district, the outdoor billboards of Hanting Hotel on Hangzhou Stadium Road not only serve the brand display function of Hanting Hotel but also provide a cost-effective exposure platform for various brands. With a prime location as the foundation, high-quality presentation as support, and a broad audience as backing, they have become an important bridge connecting brands and consumers, and are also high-quality outdoor media resources in Hangzhou's urban commercial landscape that combine practicality with communication effectiveness.
As the traditional commercial core area of Hangzhou, the Wulin business district sees a daily footfall of over 500,000 people, including high-spending business professionals, fashion-conscious shoppers, and frequent commuters. Among them, the main consumer group aged 25–45 accounts for more than 70%. Leveraging the steady customer flow from Hanting Hotel's flagship stores, the billboards achieve dual coverage of road traffic and hotel visitors, further expanding the communication reach.
The media advantage of these billboards fundamentally lies in the deep integration of scarce location, high-value audience, and efficient communication. Based on the traffic hub position of the Wulin business district, they precisely capture high-spending core customers. With all-day, high-quality display formats, they achieve strong information penetration, while also meeting diverse marketing needs with cost-effectiveness and flexible adaptability.
Outdoor billboards in the core commercial arteries of the city are not only golden windows for brand exposure but also build differentiated media competitiveness with the triple advantages of scarce location, high-value audience, and strong communication penetration, making them suitable for the market promotion needs of various brands.
