- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 118, Qiutao North Road, Shangcheng District | Format：billboard | Duration：0 |
| Location：Qiushi Elevated Longhu Guanyu | Min Qty：1 | |
| Size：27.9m宽x4.98m高 | Min Period：month |
As the north-south central axis of Hangzhou, connecting Shangcheng District, Gongshu District, and Linping District, it is an important part of Hangzhou's two-ring, five-vertical, eight-horizontal, and eight-connecting expressway network. Along this busy urban artery, the outdoor billboard of Longfor Guan Yu has become a unique city landscape, with an average daily traffic flow of over 300,000 vehicles and an average daily exposure of over 500,000 people. It is cleverly integrated into the cityscape, which neither disrupts the road's aesthetic nor fails to effectively attract the attention of passing vehicles.
By precisely analyzing the population structure and consumption habits around Qiushi Elevated Road, the billboard's advertisement content accurately matches the residential needs of the city's young demographic, effectively enhancing brand awareness and conversion rates. The outdoor billboard is not just an advertising medium but also a transmitter of urban culture and brand value, ensuring Longfor Guan Yu holds an important position in Hangzhou's city image.
The densely trafficked elevated road allows billboards to reach commuters, logistics vehicles, and nearby residents, achieving all-day exposure. When congestion during morning and evening rush hours causes speeds to drop below 30 km/h, the dwell time of advertisements is even longer. The elevated route covers business districts, higher education campuses, and residential areas, targeting young professionals, college students, and family customers, which aligns perfectly with Longfor Guan Yu's positioning as urban youth rental housing.
To the south, it connects Qianjiang New Town and Xiaoshan Airport, and to the north, it links Desheng Elevated Road, forming a three-horizontal, two-vertical three-dimensional traffic network. Within 30 minutes, one can reach Hangzhou East Railway Station and Xiaoshan International Airport. With multiple ramps converging and slow or even congested traffic, the advertisement exposure time is extended, enhancing communication effectiveness.
Located on the Qiushi Elevated Section in Shangcheng District, Hangzhou, adjacent to Longfor GuanYu Apartment building, this is a high-quality outdoor media resource that combines a major transportation route with a young residential community. The Qiushi Elevated Road is a north-south traffic artery in Hangzhou, connecting Qianjiang New City and Xiaoshan Airport to the south, and Desheng Elevated Road to the north, serving as a core route linking Hangzhou’s main urban area with surrounding regions.
With its prime location, oversized format, stable traffic flow, and precise audience targeting, this media resource has become a rare premium outdoor media asset in Hangzhou’s main urban area. This media platform not only provides brands with high-frequency and high-exposure display opportunities but also reaches the city’s core consumer groups with precision, making it an ideal choice for increasing brand awareness and driving sales conversion.
Leveraging its prime location, striking format, precise communication, and strong brand alignment, it has become a strategic-level media for Longfor GuanYu’s brand promotion and property leasing. Its value lies not only in ultra-high exposure and precise audience reach but also in allowing Longfor GuanYu to convey its brand proposition of an ideal rental living solution to all of Hangzhou through this urban landmark media, reinforcing its leadership position in the long-term rental apartment market.
This media resource has high returns and strong value-add investment characteristics, making it a quality choice for long-term asset allocation. Its value lies not only in stable cash flow returns but also in the long-term appreciation potential of a scarce resource and the additional business opportunities brought by synergy with the Longfor GuanYu brand.
