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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：534 Knowledge Avenue | Format：led | Duration：15s |
| Location：Hopson Youfang | Min Qty：1 | |
| Size：7.2m*14.88m=107.14㎡ | Min Period：2weeks |
Gate 1, as one of the main passenger flow channels, connects to Exit B of Wangcun Station on Metro Line 14. With dense pedestrian traffic and strong willingness to stop, the LED screen located here naturally possesses high reach and strong focus effects. It can quickly become a visual focal point, especially during large fan support events, brand pop-ups, or holiday activities, stimulating check-ins and social media sharing.
The atrium LED, with its advanced display technology, prime location, and innovative commercial operation model, has become the core display platform of Guangzhou East’s new commercial landmark. It provides brands with a unique showcase and consumer interaction space. Leveraging Hopson Youfang’s youthful positioning of “everywhere a lively experience,” the LED has repeatedly served as the central display interface for idol birthday support events, anime IP pop-ups, and local youth art exhibitions, effectively encouraging users to check in and share on social media, forming a closed loop of offline reach to online dissemination.
The L1 atrium LED at Gate 1 of Guangzhou Hopson Youfang is a high-certainty media asset built through the integration of scarce location, premium audience, and strong operational empowerment. It is suitable for investors or brands seeking long-term brand building and efficient local conversion for strategic holding. With its prime location, advanced technical configuration, strong commercial value, and unique experiential design, the media asset has become a crucial tool for attracting foot traffic and enhancing brand image for the project.
Located at the northeast corner of the intersection of Jiulong Avenue and Fenghu 1st Road in the China-Singapore Knowledge City, Huangpu District, Guangzhou, the L1 atrium of Hopson Youfang Shopping Center is seamlessly connected to Exit B of Wangcun Station on Metro Line 14, serving as a core hub that all shopping center visitors must pass through.
The LED screen is a massive over-15-meter multi-story display embedded at the core of this city's oasis-style shopping center. Together with the 360° high-tech surrounding screen, it forms a light-and-shadow twin star, collectively constituting the visual heart of the project. As the iconic media feature of the first Youfang project in South China, it is not only a carrier of information but also an important component of spatial art, perfectly integrating the brand concept of Art・Ecology・Lifestyle.
More than just a display screen, it serves as the visual soul of the commercial space, seamlessly blending technology with nature, commerce with art, and acting as an emotional bridge connecting brands and consumers. Amid the development wave of the China-Singapore Knowledge City, a national-level bilateral cooperation project, this LED screen is continuously unlocking the combined value of spatial, media, and experiential engagement through its unique location advantage, superior display performance, and innovative operational model, becoming a benchmark in South China's commercial media landscape.
Its core advantage lies in deeply linking the location benefits of a national-level new district, scenario-based hardware design, precise high-end traffic, and socialized communication attributes, moving beyond the functional limitations of traditional advertising screens and becoming a highly effective value hub for brands to connect with consumer groups.
As part of a national-level bilateral cooperation project, the area has attracted numerous high-tech enterprises and research institutions, with a continuously growing resident population and steadily improving commercial maturity. With the完善 of regional infrastructure and living facilities, the LED screen’s media value will simultaneously benefit from the incremental value of urban development, offering significant long-term growth potential.
