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- Specs
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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：Sinopec Building, No. 191 Tiyu West Road | Format：led | Duration：15s |
| Location：Kaisa Plaza | Min Qty：1 | |
| Size：7.1m*4.0m=28.40㎡ | Min Period：2weeks |
With its prime location, high-quality visual flow, and highly active fanbase, it has become one of the most cost-effective digital media placement points in Tianhe District, Guangzhou. It is especially suitable for entertainment projects seeking precise reach and social media virality. Its core commercial district location, high foot traffic, and strong social attributes have made it a highly favored offline digital advertising medium in South China.
The LED in the 3rd-floor atrium at West Gate 4 of Guangzhou Kaisa Plaza is not just an advertising screen but a key node connecting brands, audiences, and social buzz. It offers significant investment value that integrates both brand image and effectiveness. Adjacent to office buildings such as Sinopec Building, it attracts both business and consumer flows, covering a wide audience. Combined with other mall business formats, innovative marketing plans can be developed, and precise advertising content can be designed to cater to business audiences.
As a rare indoor digital media resource in the core Tianhe commercial area, it holds outstanding offline advertising investment value. Compared to static posters or low-frequency ad placements, dynamic videos with high-frequency playback significantly enhance recall and conversion potential. Around it, 65% of office workers in neighboring buildings earn more than 20,000 yuan per month, demonstrating strong purchasing power and high brand loyalty.
Compared to ordinary commercial media, its communication efficiency is three times higher, and conversion rates increase by 40%. It is particularly suitable for marketing upscale brands, luxury goods, and experiential consumption, making it an ideal bridge connecting brands with Guangzhou’s high-spending audience.
The LED is a rare high-end commercial media platform within the Tianhe CBD business district. With its superior location, oversized display, and stunning visual effects, it provides an efficient channel for brand communication. Whether it's enhancing brand image, promoting new products, or driving sales conversion, this media can deliver significant marketing value, making it an ideal bridge connecting brands with Guangzhou's high-spending consumers.
Located in the atrium on the third floor of Kaisa Plaza, the LED has long surpassed the scope of ordinary advertising screens. With precise site selection, high-quality hardware, and flexible operation modes, it has become an important bridge connecting brands with high-spending customers. It not only adds a sense of technology and interactivity to the mall but also offers brands efficient and in-depth communication solutions, making it a top choice among commercial media in Tianhe CBD.
Its core advantage lies in integrating location value, hardware strength, and the consumer scene in depth. Every highlight precisely addresses the core needs of brand marketing. Its strength is in precise reach and deep recall, moving away from the traditional scattershot advertising approach. Relying on the concentration of high-end consumers in the business district, the LED ensures that the information delivered accurately matches the target audience's consumption demands.
The LED screen understands both the traffic logic of the business district and the communication needs of brands, while also being attuned to consumer habits. Ultimately, it serves as an efficient bridge linking the three, building an irreplaceable core competitiveness in the commercial media landscape of Tianhe CBD.
