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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 501, Yuncheng East Road | Format：led | Duration：15s |
| Location：Guangzhou Baiyun Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.7m*2.9m=19.43㎡ | Min Period：2weeks |
LED is not only a high-traffic, highly visible, and highly interactive premium advertising medium, but also an important platform for connecting brands with young consumer groups and driving social engagement. It is especially suitable for modern marketing campaigns that aim to integrate brand awareness and sales. Shopping malls host various large-scale events during holidays, such as the Anya COS fan movie screenings and the Times Youth League offline concert and movie events, attracting a large target audience.
This LED display receives a weekly foot traffic of up to 564,000 people, providing ample exposure opportunities for advertising. Baiyun District, as a key development area of Guangzhou, continues to increase its commercial value. Located near Baiyun Cultural Square Station on Metro Line 2, with a dense network of bus routes and strong accessibility, the atrium LED media can enhance the overall commercial grade, strengthen the commercial atmosphere, and assist in store segmentation.
Situated in the core business district of Guangzhou's Baiyun New Town at 501 Yuncheng East Road, adjacent to Feixiang Park Station on Metro Line 2, it offers convenient transportation and is one of the most vibrant commercial complexes in Baiyun District. It is not just an advertising screen, but a multifunctional marketing node integrating traffic, scenarios, social interaction, and conversion. For brands or individuals looking to deeply penetrate the South China market, connect with young audiences, and create event-based marketing, this location offers stable and sustainable investment value.
The core audience focuses on the 20-45 age group, accounting for over 85%, including young professionals, quality-conscious families, and trend enthusiasts. Their consumer needs span multiple scenarios, such as fashion shopping, dining and entertainment, and family experiences, aligning closely with the target audience of mainstream brands.
As a popular check-in spot in the mall, it has hosted celebrity birthday support events, IP collaborations, and other activities, with single-event exposure reaching hundreds of thousands of views. This has triggered guests to spontaneously take photos and share them, creating a closed-loop of offline exposure and online viral marketing. Located adjacent to the main entrance of West Gate 8, it seamlessly connects the indoor pedestrian street with various floors and business formats, becoming a key visual node for linking customer flow and conveying brand value.
As the core visual carrier of a benchmark commercial property in South China, its investment value lies in prime location monopoly, precise customer traffic, advanced technology, operational security, and stable returns—a golden combination. It is a high-quality asset in the commercial media investment sector that offers both high returns and low risk. This location's LED screen creates a triple overlapping effect of a city sub-center and commercial core, with CPM reaching more than three times that of ordinary areas, and the quality and spending power of the traffic are significantly higher than surrounding commercial properties.
Its core value lies in delivering brand messages accurately to high-potential consumers and enhancing brand recall and conversion rates through stunning visual effects and immersive surround sound. It is an ideal platform for brand marketing, event promotion, and image display and can coordinate with mall events, holiday celebrations, and other activities to achieve integrated marketing both on-screen and off-screen.
As a premium advertising resource in the core business district of Baiyun, Baiyun Wanda Plaza is a landmark commercial complex in northern Guangzhou. With a daily reach of 100,000 visitors, a super-large area of 700 square meters, and 4K high-definition display, it forms an investment value combination of prime location, stunning visuals, and high-frequency exposure.
