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| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 1399, Airport Road | Format：led | Duration：15s |
| Location：Baixin Plaza | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
Baixin Plaza is located at the intersection of the dual-core commercial zones in the northern Baiyun District of Guangzhou, covering a population of over 2 million within a 5-kilometer radius. The two-story atrium at West Gate 4 serves as the mall's prime traffic route, bustling with people and making it the preferred place for consumers to relax and interact. The size and resolution of the LED screen ensure high-quality presentation of advertising content, bringing brand stories to life. Content is no longer just a simple advertisement display, but an experience that complements the mall's atmosphere.
Located at the intersection of the dual-core commercial zones in Baiyun District, it serves as a key station for highways such as the Airport Expressway and Northern Ring Expressway, connecting northern satellite cities directly to Guangzhou. With its prime location in the core commercial area, mature business environment, and stable customer flow, the media holds significant commercial value, with an average daily foot traffic of over 200,000, and even higher during holidays. The target audience is middle- to high-income individuals aged 25-45.
Situated at No. 1399 Airport Road, Baiyun District, Guangzhou, in the core hub of the West Zone of Baixin Plaza, this location serves as an important visual gateway connecting the West Zone shopping center with external transportation. This high-definition LED screen, with its outstanding display effect and spatial integration, has become one of the most influential commercial visual communication carriers in the northern Guangzhou business district.
The LED screen is cleverly embedded in the double-height atrium space on the second floor of the West Zone, facing the main entrance at West Gate 4, forming a golden triangle layout of foot traffic - visual focus - commercial space. The atrium itself features a transparent design with a maximum span of 27 meters, providing a broad visual field for LED display. Surrounding it are the women's fashion boutique area, trendy dining clusters, and a 9D naked-eye cinema, precisely targeting the 25-40 age group of mid- to high-end consumers. The daily foot traffic reaches tens of thousands, making it an excellent setting for brand communication.
As the visual centerpiece of the West Atrium, this screen has become the preferred venue for numerous international brands' product launches and image displays. From fashion apparel to digital products, brand content is presented in high-definition, detailed visuals, effectively enhancing brand tone and memorability. Leveraging its spatial advantages, the LED screen has successfully supported various themed events, holiday celebrations, and fan meetings, such as the tribute for Song Yaxuan's 21st birthday and Lei Shi's birthday screen at ACG culture events, with single-event exposure reaching hundreds of thousands, creating strong social media impact.
The LED screen is not just a commercial display; it is an emotional bridge connecting brands and consumers, a perfect fusion of mall spatial aesthetics and digital technology. In this era where the screen itself serves as an entry point, it continues to create value for brands and deliver a brand-new commercial experience for consumers with its outstanding visual performance and precise communication effectiveness, becoming an irreplaceable iconic visual symbol in the northern Guangzhou shopping district.
With its prime location, precise audience targeting, outstanding technology, and scene integration, it has become a highly valuable commercial media outlet in the northern Guangzhou shopping area. Its core advantages are concentrated in five dimensions: within a 3KM radius, the area has a permanent population of 270,000, a concentrated medium-to-high-end consumer group, and a customer spending power significantly higher than the regional average, providing fertile ground for brand conversion.
