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| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：228 Tianhe Road, Guangzhou | Format：led | Duration：15s |
| Location：Grandview Mall | Min Qty：1 | |
| Size：6.0m*2.1m=12.60㎡ | Min Period：2weeks |
Grandview Mall has a daily footfall of over 100,000, reaching 200,000 on holidays. The Northeast Entrance is adjacent to the Tiyu West Road Station on Metro Lines 1 and 3, making it a must-pass route for commuters, tourists, and families. The atrium on the 2nd floor is the convergence point for the mall's vertical traffic flow, covering customers from floors 1 to 5. The screen offers an unobstructed wide view and attracts high to mid-income individuals aged 25 to 45, including urban white-collar workers, young families, and tourists. It is an ideal screen for brands in fast-moving consumer goods, fashion, beauty, family, and cultural tourism.
Thanks to its superior location, advanced display technology, and extensive event experience, this media platform has become an ideal choice for brand promotion and event publicity. As an important advertising medium in the commercial area, it is suitable for targeting young consumers and family groups, complementing other marketing activities within the mall and enhancing overall marketing effectiveness. This position acts as a transportation hub that consumers must pass, cleverly linking the flow across all floors to ensure advertising messages quickly reach the target audience.
With its prime location, massive foot traffic, excellent visual effects, and diverse application scenarios, it has become a highly influential indoor media platform in South China. Whether for brand promotion, promotional events, or fan engagement, this media provides efficient exposure and communication value, serving as an ideal bridge between brands and consumers.
The reason LED has become a benchmark for indoor media in South China lies in the fact that it is not treated merely as a display tool but integrates LED’s technological features with the mall's commercial ecosystem and consumers' behavioral habits. Behind every advantage lies a dual logic of scenario adaptability and technological empowerment.
The reach efficiency of the large screen matches high-value audiences, and the LED's interactive capabilities activate the commercial ecosystem. This multidimensional enabling of scenarios, technology, audiences, and ecosystems makes this LED not just a screen that can emit light, but a core media asset that truly drives commercial value, reinforces brand memory, and stimulates consumer activity.
The LED screen is not only an information window for the shopping center but also a visual bridge connecting brands with consumers, creating a unique immersive experience in bustling commercial spaces. With its excellent visual performance, it establishes a digital bridge connecting brands, consumers, and the space in this prime Asian shopping center, injecting more technological sense and vitality.
Located at the Northeast main entrance with escalators leading directly to the flow, there are no visual obstructions, allowing the screen to capture attention from the entrance naturally, maintaining continuous exposure to an average daily traffic of 600,000 people. It is situated adjacent to the entrance of the Chimelong Ocean Kingdom, where family visitors often stop and wait. On the other side, it connects to clusters of fast fashion brands such as UR and VERO MODA, attracting frequent visits from Gen Z fashion consumers.
As the core indoor media of a national 4A-level tourist attraction, the LED integrates with cultural and tourism IPs such as the Rainforest Ecology Garden and the Natural Science Museum, covering nearly 60 million cultural and tourism consumers annually. Leveraging the mall's prime composition of 18% F&B, 30% entertainment, and 52% retail, it can precisely match the communication needs of various consumption scenarios, achieving full-chain communication: planting ideas before shopping, reinforcing during consumption, and leaving lasting memories afterward.
