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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1882 Jingaolu | Format：led | Duration：15s |
| Location：Jinqiao Taimao Shopping Plaza | Min Qty：1 | |
| Size：3.648m*3.456m=12.61㎡ | Min Period：2weeks |
Relying on the industrial base of the Jinqiao Development Zone and high-end residential areas such as Senlan and Biyun, the audience possesses both purchasing power and lifestyle needs, and responds actively to information related to dining, parenting, and retail. The South Gate serves as one of the key vehicle and pedestrian entrances to the mall, particularly catering to self-driving visitors and nearby community foot traffic. This LED screen achieves immediate exposure as soon as visitors enter. The corridor is near the cinema and popular dining spots, encouraging customers to linger and extend decision-making time, thereby increasing the likelihood of ad content conversion.
As Jinqiao Taimao continues to optimize its one-stop neighborhood retail positioning and introduces more experiential businesses, this corridor LED screen is expected to upgrade from a unidirectional information display to an intelligent touchpoint with light interactive features such as QR code coupon redemption, event registration, and membership points, further connecting the chain from exposure to interest to in-store visits. The LED screen is a community-based digital media resource that emphasizes effectiveness and entrance efficiency, making it suitable for brands focusing on local penetration and seeking cost-effective exposure for strategic placement.
As a key digital interface connecting external foot traffic to internal commercial spaces, with its unique traffic flow position, stable community base, and pragmatic operational logic, it demonstrates distinct and efficient communication advantages in the Jinqiao area of Pudong. In the current era of commercial real estate focusing on localized cultivation and refined management, such points are becoming critical support for brands to build regional influence and achieve the integration of branding and sales effectiveness.
With its prime location and large visitor base, it serves as an efficient communication bridge between brands and consumers, making it a rare and high-quality advertising platform in the Jinqiao business district. It supports multiple media formats, including video, images, and animations, with content that can be updated in real time.
As a visual gateway at the entrance of a shopping mall, it not only provides ultra-high brand exposure but also influences consumer decisions at critical moments, achieving the dual value of brand promotion and sales conversion. Its horizontal layout across the connecting corridor creates a 270° surround visual effect, allowing a complete view from any direction of entry.
It precisely targets the core characteristics of commercial areas with high traffic, high net worth, and high conversion rates. With its adaptability to various scenarios and strong media capabilities, it becomes an excellent choice for brands to reach their target audience. The core lies in its perfect combination of location advantage, technological strength, audience quality, and scenario suitability. It achieves high reach through entrance positioning, ensures strong perception with advanced technology, and enhances conversion efficiency through precise audience targeting and interactive design. This makes it an important tool for brands to deeply cultivate the high-end consumer market in Jinqiao and achieve integration of brand influence and sales effectiveness.
Essentially, it represents a rare scenario, high-quality audience, low operational costs, and long-term growth in a multiple-resonance model. For investors, it not only provides short-term stable cash flow returns but also offers asset appreciation potential through regional development and industry upgrading. It is a high-quality commercial media investment that balances stability and growth. Its core investment value lies in the deep synergy across four dimensions: traffic, cost, monetization, and growth.
With its high-traffic location and adaptable display technology, it serves as a key medium for brand exposure and customer experience. Its commercial value needs to be further developed in combination with shopping mall operating strategies. The core logic of this LED installation is not broad coverage, but precision targeting—reaching high-intent audiences at a lower cost to improve in-store conversion rates.
