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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 517 Qifan Road | Format：led | Duration：15s |
| Location：Senlan Garden City | Min Qty：1 | |
| Size：6.2m*3.5m=21.70㎡ | Min Period：2weeks |
As a key digital touchpoint within the core commercial hub of Pudong Senlan International Community, it demonstrates unique promotional advantages that distinguish it from traditional commercial LED screens, thanks to its precise location layout, highly engaged customer base, and community-oriented operational logic. With no obstructing columns or competing screens nearby, and positioned at the intersection of dining and family-oriented businesses, customers often stop, rest, and change direction here, creating a high-exposure scenario that is essentially a 'must-pass, must-see' location. The efficiency of information reception is significantly better than that of auxiliary screens next to passageways or escalators.
Shanghai Senlan Garden City is a commercial complex that integrates high-end fashion, themed dining, creative streets, and artistic landmarks with surrounding high-end office buildings, specialty import shops, art centers, boutique hotels, serviced apartments, and dining and leisure clusters, forming an internationalized, modern urban lifestyle experience zone that offers consumers a global journey without leaving the country.
This LED, as a core visual medium, frequently updates content to align with holiday themes, event previews, and merchant collaborations. Brands can seamlessly integrate into the community narrative, elevating exposure from one-way visibility to participatory communication, enhancing user emotional resonance and willingness to share socially. It is not a generic screen aiming merely for high traffic but a rational media asset deeply embedded in the community, emphasizing effective reach and emotional connection.
Targeting the developmental advantages of the Senlan sector of the Kechuang Green Fort International Community with high-certainty returns, low operating risk, and long-term appreciation potential forms the basis of its investment logic. Its core value lies in the multifaceted resonance of foot traffic, costs, scenarios, and policies.
This LED, as the core visual carrier, frequently synchronizes updates such as holiday packaging, event previews, and merchant collaborations. Brand placements can seamlessly integrate into community narratives, upgrading from one-way exposure to participatory communication, enhancing users' emotional resonance and willingness to share on social media. It is not a generic screen seeking traffic scale, but a rational media asset that deeply engages the community and emphasizes effective reach and emotional connection.
With core advantages such as prime location, extra-large size, high-definition display, and three-dimensional coverage, it has become the visual heart of the mall space and a powerful engine for brand communication. Acting as a digital bridge connecting Senlan International Community with commercial consumption, it not only offers investors considerable short-term returns but also has long-term asset appreciation potential, making it a high-quality choice for media investment in integrated commercial complexes.
Relying on the high-frequency, essential nature of community commerce, even in the face of market fluctuations, the ongoing exposure needs of local restaurants, family-oriented businesses, and retail outlets can ensure stable basic cash flow. Coupled with the professional support of the China Merchants Shekou Central Enterprise operation team, which provides full support from content review to equipment maintenance, it fundamentally represents a deep binding of regional development dividends with media asset advantages. In the short term, high traffic and high-quality customer base enable rapid return on investment; in the medium term, diversified monetization and cost optimization amplify profits; in the long term, upgrades in the sector and industry transformation enhance asset value, making it a high-quality investment target that balances stability and growth.
