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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 325, Longhua East Road | Format：led | Duration：15s |
| Location：Bohui Plaza ONEEAST | Min Qty：1 | |
| Size：6.76m*3.02m=20.42㎡ | Min Period：2weeks |
OneEast Bohui Plaza enjoys a prime location on the south bank of the Huangpu River, offering quick access to the city's core business districts as well as Hongqiao and Pudong International Airports. The project serves as a distinctive gathering place, celebrating individuality and embracing diverse styles. It stands out with a unique character, providing fresh perspectives and inspiration for bold and fearless pioneers. It is more than just a location or a space; it is a vibrant place for social interaction.
The LED screen is a high-quality digital media resource that combines superior location, audience quality, and aesthetic expression. It is ideal for brands seeking tonal alignment and experiential marketing to make strategic placements. Leveraging high-end residential areas along the Expo Riverside, multinational corporate headquarters, and a steady flow of cultural and tourism crowds, the audience here is both affluent and discerning in taste. The surrounding area is populated with emerging brands such as Spread The Bagel, Kamiya Takeshi's Yakitori, and Half-Mu Flower Field. LED content can closely integrate with merchant activities to create a screen-store-customer closed loop.
It is not just a physical screen, but an advanced digital media interface combining location, audience, aesthetics, and operation. It is suitable for leading brands, new consumer pioneers, or cultural IPs seeking strategic placement that emphasizes brand tone, user experience, and long-term value. In the scarce commercial frontage of the Huangpu Riverside, it enables in-depth communication that integrates brand image and effectiveness. Customers naturally stop, turn, or pause here, focusing their attention, with no other large digital screens nearby to cause interference, ensuring exclusive attention to the advertisement content and achieving high engagement and lasting memorability.
With its prime location, extra-large size, high-definition display, and precise target audience, it has become an important bridge connecting brands with high-end consumers. It is not only the visual center of the shopping mall space but also a strategic platform for brand marketing, providing a high-exposure, high-conversion premium display window for resident brands. It serves as a crucial visual support for Bohui Plaza's refined commercial and trendy lifestyle positioning.
The LED screen can be integrated with the mall's community activities, such as pet-friendly events and night skateboarding, to convey brand concepts and evoke emotional resonance among the target audience. This chain of visual attraction → scenario resonance → social sharing makes its media value far exceed that of mere advertising exposure, becoming an important lever for brands to deeply cultivate the high-end consumer market along the Huangpu Riverside.
Precisely targeting high-net-worth audiences includes both business elites in office buildings, who pursue quality and efficiency, as well as residents of high-end riverside residences, who value lifestyle quality, and Gen Z trendsetters attracted by the night economy and artistic activities, who crave new experiences. For brands, there is no need for generalized exposure; it directly reaches the core consumer group with decision-making power. Whether in high-end dining, fashion apparel, or lifestyle brands, precise targeting can be achieved, significantly reducing the cost of ineffective advertising.
With the fourfold advantages of prime location, leading technology, scene synergy, and high-quality audience, it forms an investment value that is difficult to replicate. As the visual heart of a commercial complex, it not only delivers a 90% annual investment return rate but also continues to appreciate with the mall's asset value. It is an outstanding blue-chip in commercial media investment, particularly suitable for medium- to long-term investors seeking stable high returns.
