- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 538 Lunan Road | Format：led | Duration：15s |
| Location：Shangang and Runhui | Min Qty：1 | |
| Size：5.87m*2.98m=17.49㎡ | Min Period：2weeks |
As one of the project's key visual touchpoints, it demonstrates unique and practical communication value within the regional commercial landscape. Its advantages are not only reflected in its physical location and technological presentation but also in its strong alignment with the local consumer ecosystem. The project is located in the Olympic Sports–Hanyu area of Lixia District, Jinan, where within a 3-kilometer radius, there is a concentration of upgraded residential communities, high-end apartments, and business office populations with complete family structures and clear consumption intentions. The audience reached by this LED screen has strong brand awareness and decision-making power, making it especially suitable for deep engagement by brands in education, parenting, premium retail, healthy living, and local services.
Located at a focal point of visual flow, without obstructing pillars or competing screens, it creates a high-exposure scene that is instantly noticeable. Compared to escalator-side screens or overhead screens in corridors, the information reception efficiency here is higher and the memorability stronger. It is not a viral screen chasing massive traffic, but rather a rational media asset rooted in the community, emphasizing effective reach and quality resonance.
As a core medium in a commercial space, combined with technological adaptability and creative content, it enhances brand exposure and customer interaction. Leveraging high-traffic location, cutting-edge display technology, diverse interactive functions, and strong commercial conversion capability, it has become a central vehicle for brand exposure and upgraded customer experience. Through interactive scenarios such as trunk markets, it helps transform the shopping center from traditional retail into an experiential social space, extending customer dwell time.
This LED is the core visual element of the mall's spatial design, providing customers with an immersive shopping experience. It attracts customers to linger with dynamic content, extends shopping time, and enhances conversion rates, enriching the atrium's layers, breaking the sense of emptiness, and strengthening the commercial atmosphere. By integrating technology, art, and commerce, it creates a modern community shopping center for residents of Pujiang Town, combining shopping, leisure, and social interaction.
The reason this atrium LED can become a high-quality media platform lies in its precise capture of the community commerce's core needs: high frequency, accuracy, and experiential engagement. It achieves both high reach and strong perception through its location and technology, while flexible operations and spatial empowerment enhance marketing conversion, making it an important tool for brands to cultivate neighborhood customer groups and boost commercial influence.
Located on this key visual path, the LED occupies the prime spot in the customer's line of sight. As soon as customers enter the mall, their attention is naturally drawn to the screen in the second-floor atrium. Information is received effortlessly without intentional searching. With the mall's cumulative foot traffic exceeding 6.6 million visitors and a stable daily high traffic base, the LED's advertising reach consistently remains above 95%, far surpassing the dispersed media on ordinary floors.
As a core visual facility of the mall, it is deeply integrated with mall operations. The mall will continuously invest resources to maintain the attractiveness of the atrium space, indirectly safeguarding the LED's investment value. Its investment value is primarily reflected in the triple assurance of revenue certainty, controllable costs, and potential for appreciation.
