- Photos
- Specs
- Advantages
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1569 Mudanjiang Road | Format：led | Duration：15s |
| Location：Baolehui Impression City | Min Qty：1 | |
| Size：4.5m*3.5m=15.75㎡ | Min Period：2weeks |
With advantages in technological adaptability, diverse content, and location-driven foot traffic, it has become a key facility in the upgraded Bao Le Hui Impression City after its renovation, continuously empowering the mall to transition from traditional retail to an experiential social space. Within a 3-kilometer radius, there are multiple large residential areas densely distributed, with families and young to middle-aged adults as the primary consumer groups. It is usually the largest and most eye-catching digital media in the area, with no competing advertisements, ensuring the brand message captures exclusive attention.
The LED screen is not just a commercial media device but also an important part of the mall’s spatial design. With its prime location, high-definition display, and interactive features, it serves as a key bridge connecting brands and consumers, creating a unique visual experience and commercial value for the mall. As a marketing hub connecting online and offline channels, it effectively enhances brand conversion rates and promotional outcomes.
With a four-dimensional combination of prime location, high-definition display, high-quality audience, and interactive experience, the media becomes the most valuable asset within the mall. It is not only an advertising platform but also an emotional link between brands and consumers, offering brands a one-stop marketing solution with high exposure, high conversion, and strong recall. It is a rare high-quality media resource within the Baoshan commercial district.
The essence of the media’s advantages lies in the deep symbiosis of scene, technology, audience, and experience. The prime location provides the LED screen with stable high traffic, solid technology enhances the quality of its display, precise audience targeting makes its communication more efficient, and interactive experience allows the LED to achieve a leap in commercial value.
As the core entrance of Baolehui, Gate 1 handles over 40% of the mall's daily foot traffic. Whether they are family consumers from surrounding communities or white-collar workers from nearby office buildings, the first thing they see upon entering is the LED in the two-story atrium, which captures attention instantly. Its daily reach far exceeds other media within the mall, allowing brand messages to integrate naturally into the customer shopping journey.
Investment in high-quality commercial media is essentially about sharing the dividends of business district development, and it just happens to have this long-term value growth attribute. As Baolehui Impression City continues to introduce top-tier fast-moving consumer goods brands and expand its membership base, the mall's brand positioning and the quality of its traffic will steadily improve, and the advertising premium capacity of the LED will enhance accordingly.
As an important visual landmark of the mall, it not only serves a commercial display function but also acts as a design highlight of the space, providing customers with an immersive shopping experience and reflecting the trend of integrating technology, art, and experience in modern commercial spaces. By combining high-definition dynamic visuals with sound effects, it creates an immersive shopping experience and enhances brand image display.
As a key project jointly developed by InPower Group and Baodi Assets, leveraging the mall's trendy and community-oriented positioning, the LED screen directly reaches target consumer groups. Through interactive content, it extends customer dwell time and indirectly stimulates consumption, becoming a key facility in the mall's transformation from traditional retail to an experiential social space. It demonstrates strong implementation capability and growth resilience, making it worthy of inclusion in a regional digital media investment portfolio.
