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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1011 Caobao Road | Format：led | Duration：15s |
| Location：Caohejing Impression City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.6m*3.2m=27.52㎡ | Min Period：2weeks |
As a representative of high-end commercial complexes in Xuhui District, the LED screen in the second-floor atrium of Gate 1 at Caohejing Impression City, with its unique technological features and high exposure, is becoming a new favorite in Shanghai's commercial media. It attracts a large number of visitors daily, creating positive word-of-mouth effects and adding more value to brands. The screen is not just a display window but a bridge connecting the brand with consumers' emotions, turning every pause into a pleasant experience.
Thanks to its unique location, precise audience reach, and high-quality display, it provides an excellent platform for brand presentation. As a core display medium in the mall, it integrates technology and trendy elements, mainly serving themed exhibitions, brand events, and interactive experience scenarios. The mall features a modern and minimalist design, with a spacious atrium where the LED screen and art installations form a visual focal point.
Through technological interactive IP operations and content innovation, it has become the core medium for trendy, tech-driven commercial experiences, continuously enhancing its appeal as a landmark for young consumers in Shanghai. It covers 260,000 office workers in the park and 700,000 residents nearby, with content precisely tailored to the 25–35 age group seeking cutting-edge experiences. As one of the few malls in the area equipped with interactive LED media, it attracts young consumers to visit and share their experiences.
Located at 1011 Caobao Road, Xuhui District, Shanghai, at the Gate 1 entrance of Caohejing Impression City on the second floor, this core visual media is positioned on the east side of the mall’s oval main atrium, adjacent to the escalator and sightseeing lift. It is the essential route for foot traffic moving from Gate 1 to the various areas on the second floor.
Relying on the positioning of shopping mall parks as a third space for white-collar workers, LED screens can be linked to operating scenarios such as breakfast maps and group meal mini-programs. During peak periods like lunchtime and afternoon tea, they can push targeted content, directly stimulating immediate consumption. At the same time, they can adapt to various scenarios such as holiday ambiance creation, brand new product launches, and corporate team-building interactions, achieving a deep integration of advertising display and scene experience.
LED is a rare investment target anchored in a high-net-worth ecosystem, with its core value derived from threefold guarantees: a stable customer base, technological premium empowerment, and industry trends support. Surrounded by clusters of dining, trendy retail, and family experience zones, customers spend on average more than 45 minutes on-site, making advertising exposure highly aligned with consumption decision-making scenarios, while the cost per thousand impressions is far lower than similar local media.
As part of the Yintao City series under the Intime Group, Caohejing Yintao City is positioned as mid-to-high-end, with an overall environment and brand image that are highly consistent. Enhancing advertising quality through its prime location, high-quality infrastructure, precise audience targeting, exclusive environment, and digital potential, it has become an ideal platform for brands to achieve efficient exposure and deep interaction in the southwest area of Shanghai, especially suitable for brands pursuing quality, youthfulness, and experiential marketing.
