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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 66, Lane 2229, Songze Avenue, Xujing Town | Format：led | Duration：15s |
| Location：Sky Vanke Plaza UNIvanke MALL | Min Qty：1 | |
| Size：8.64m*4.32m=37.32㎡ | Min Period：2weeks |
Through LED screens, the mall can showcase the latest event information, brand advertisements, and art pieces in real time, creating a unique shopping experience for customers. The flexible use of media makes Sky Vanke Plaza an innovative example among Shanghai's commercial landmarks. Media plays an important role, serving not only as an advertising platform but also as an emotional bridge connecting brands and consumers.
With its unique location and high-quality display effects, it provides an excellent platform for brand exposure. The flexible use of media has made Sky Vanke Plaza an innovative model among Shanghai's commercial landmarks. Its high exposure, precise audience targeting, and high-quality display make it an ideal choice for brand marketing, attracting a large number of customers daily and generating effective social communication.
The atrium LED screen, located at the core pathway on the 3rd floor of the Northeast Gate, can effectively reach a dense flow of people, offering brands strong exposure scenarios. It is especially suitable for new product launches or promotional events and can be combined with light shows and themed interactions to increase holiday foot traffic conversion. The mall can display the latest event information, brand ads, and artworks in real time, creating a unique shopping experience for customers.
By deeply integrating location, technology, and scenarios, it has become a core medium for brands to reach precise target audiences. Its value goes far beyond ordinary advertising, enabling precise coverage of quality white-collar professionals aged 25-45, families with children, and young trendy groups, allowing brand information to reach high-potential consumers directly.
As Vanke Shanghai’s first TOD-model commercial project, the LED screen is strategically located along the main flow of visitors connecting the subway station and the mall, creating a forced-viewing effect. With its threefold advantages of high-precision reach, strong visual impact, and full-scenario adaptability, it has become a highly contested spot for brands on the commercial map of West Shanghai.
Leveraging the three floors of social and experiential business attributes, the LED content can deeply interact with consumer scenarios, such as playing sports tutorial clips or promoting new food and beverage items, resonating with the audience while taking advantage of the mall’s social nature. It becomes a visual highlight for consumers to check in and share, creating a dual effect of on-screen exposure and secondary dissemination on social media, allowing brand influence to extend beyond the physical boundaries of the mall.
The LED is not an intrusive advertising medium; instead, it aligns with the concept of a miniaturized city and seamlessly integrates into the atrium space. It enhances the technological feel of the commercial environment while becoming part of the scene’s aesthetics, allowing information delivery to feel more natural. It supports remote real-time content updates with minute-level responsiveness to brand promotions, holiday campaigns, or event tie-ins. Whether coordinating with evening specials from dining brands or themed activities in the sports sector, it can quickly adjust the communication direction.
As the core visual hub at the mall’s northeast entrance on the third floor, the LED occupies a key position along the main visitor path, surrounded by high-frequency consumer businesses such as dining and sports. It naturally captures precise traffic from dining, leisure, and entertainment activities. This dual advantage of being at the heart of visitor flow and matching relevant business types ensures that exposure scenes overlap highly with consumption decision-making scenarios, making the cost per thousand exposures far lower than that of ordinary commercial advertising spaces.
