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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 1, Lane 50, Danxia Mountain Road | Format：led | Duration：15s |
| Location：Longfor Shanghai Baoshan Sky Street | Min Qty：1 | |
| Size：5.4m*2.3m=12.42㎡ | Min Period：2weeks |
The high-definition quality of the LED display enhances the expressiveness of trends. Whether it's a style campaign from an emerging brand or a dynamic preview for a themed event, it can precisely reach the core audience aged 19-34. It does not feel out of place in the space; instead, it fills the atrium layers with soft brightness, naturally slowing visitors' pace between natural light and trendy visuals, becoming an invisible link connecting retail and leisure formats.
With its unique spatial layout and valuable traffic nodes, it has become a rare high-quality vehicle for brand communication. This LED location does not exist in isolation; it is naturally integrated into the mall's main traffic flow, situated in the atrium where customer escalators intersect, and people pause or gather for activities, allowing the LED content to enter the focal point of vision unobtrusively, achieving seamless reach and effective recall.
This LED supports flexible scheduling and remote updates. Whether for short-term viral campaigns or long-term brand exposure, it can quickly respond to the tens of thousands of daily visitors who pass by or stop here, making every playback carry tangible and visible exposure value. With its superior location, precise audience targeting, modern technology application, and standardized setup, it offers significant communication advantages and commercial value.
The investment value stems from the high-growth trajectory of the LED advertising industry, the traffic benefits of the project's prime location, and the triple synergistic advantage of hardware, operations, and audience, making it a low-risk, high-return, high-quality commercial media investment option.
The LED screen faces the escalator and the main pedestrian passage, perfectly covering the full journey of shopping, dining, and entertainment. The average customer dwell time reaches 12 minutes, allowing advertisements to naturally integrate into the consumer decision-making path. It reaches 320,000 residents within a 3-kilometer radius, precisely targeting the core young consumers aged 19-34, aligning perfectly with the mall's positioning as a hub for emerging forces. Advertising conversion rates increase by 40%.
The media is not only the 'visual heart' of commercial space but also an efficient engine for brand communication. With its prime location, excellent display quality, and flexible operation, it has become an important bridge connecting brands and consumers, creating high-reach, high-conversion, and high-return marketing value for advertisers while injecting a unique blend of technology and art into the mall space.
The surrounding 320,000 residents within a 3-kilometer radius, alongside the continuously growing residential population in the nearby New Gu City, provide the LED with a stable and high-quality customer base. With precise location layout, refined visual presentation, and flexible operating models, it becomes a premium choice for brands to reach young customers, while also creating a clever resonance between the LED's technological attributes and the mall's lifestyle quality.
Thanks to the triple synergy of hardware quality, spatial integration, and audience matching, Longfor's mature commercial operation capabilities provide a stable operational environment for the LED. The mall's annual sales of 1.6 billion RMB and highly engaged customer base form a marketing loop of entrance guidance – scene engagement – in-store conversion, maximizing advertising value.
