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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1111 Hutai Road, Pengpu Town | Format：led | Duration：15s |
| Location：Jing'an Dazhong City | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
The LED screen in the second-floor atrium at the south entrance of Shanghai Jing’an DRC is a highly active digital communication window rooted in the lifestyle circle of millions of families in northern Jing’an. Leveraging its community traffic base, targeted family audience, experience in executing high-frequency fan campaigns, and mature operational mechanisms, this location has become a strategic media asset for local brand penetration and fan economy execution—both grounded and influential.
LED screens are no longer merely display devices; they have become an emotional link embedded in commercial spaces. As the visual focus along the mall's main circulation path, it naturally extends with the atrium's high-ceiling structure, maintaining the relaxed theme-park-style operation while using soft light and shadow to echo the playful nature of surrounding family-friendly streets and the vitality of sports-related businesses.
As the visual centerpiece of the atrium’s high-ceiling space, this media location naturally occupies the prime spot where visitor flow converges. Its high-definition quality and wide display features not only counter the openness of the atrium and enhance spatial aesthetics, but also create strong visual attraction through dynamic content, effectively extending customer dwell time. From themed displays for fan engagement to immersive festive atmospheres, it has become an essential part of the mall’s check-in economy, helping content achieve secondary dissemination on platforms like Xiaohongshu and Douyin, amplifying brand exposure.
Located in the second-floor atrium at the south entrance of Shanghai Jing’an DRC, within a core commercial area and a high foot traffic zone, it effectively captures the attention of consumers and visitors entering and exiting the mall, ensuring high exposure for advertising messages.
As the visual hub of the mall's core circulation, occupying the prime double-height atrium space, it faces no competition from similar media and can exclusively capture the crossover traffic of the three main categories: family, sports, and dining. Combined with the locational advantage of the Jing'an Temple commercial area, it attracts high-quality families, business professionals, and active young people, who not only have strong spending power but are also more receptive to experiential marketing, providing a natural premium potential for LED advertising.
From an operational perspective, it is deeply involved in the mall's festive events and themed street collaborations. For example, it can create ambiance visuals for the Pumpkin Music Camping Street or provide live broadcasts for family competitions, allowing advertising content to seamlessly integrate with the consumer experience and enhance brand recall. As the mall's customer loyalty and industry influence grow, the ability to command advertising premiums will continue to increase, making it a high-quality long-term asset capable of withstanding market fluctuations.
Leveraging its prime location, visual dominance, precise audience targeting, and diversified operations, the media has become a gateway-level media platform in northern Shanghai and an ideal choice for brands seeking high exposure, high conversion, and high returns.
Adjacent to Xingzhi Road Station on Metro Line 7 and multiple bus hubs, it handles 300,000 daily rail transit passengers and 80,000 daily mall visitors. As a mandatory checkpoint after entering through the south gate, it achieves strong exposure across all floors without blind spots.
