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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：Lane 1788, Guangfulin Road | Format：led | Duration：15s |
| Location：Songjiang Impression City, Shanghai | Min Qty：1 | |
| Size：10.0m*6.0m=60.00㎡ | Min Period：2weeks |
As the core digital communication hub within the flagship commercial complex in the southwest area of Shanghai, it demonstrates highly competitive media advantages thanks to its high-traffic campus audience, dual target groups of families and Gen Z, immersive environments, and strong fan engagement. Daily foot traffic is stable, and the willingness to interact and receptiveness to content is far higher than that of traditional community malls. It is not just an advertising space but also a generator of social currency.
The project targets young families and college students as its main customer base. The second-floor atrium at the South Gate serves as a core area, where its LED media can effectively reach the target audience. Combined with interactive thematic spaces such as Pixel Plaza, the LED content can better align with young consumers’ interests, enhancing engagement and communication impact. The South Gate second-floor atrium’s LED media can serve as a showcase for these IP activities, using dynamic content to further strengthen brand synergy and attract fans and trendsetters.
The media advantages lie in immersive experience design, precise audience targeting, IP collaboration potential, and flexible technical adaptability, all contributing to increased commercial space attractiveness and brand value. This is supported by its precise reach to young families and college students, immersive scenarios aligned with the project’s cultural themes, rich IP collaboration potential, and industry growth opportunities. Combined with professional operational support and technological updates, this media platform offers strong commercial appeal.
Located on the second floor at the South Gate entrance of this 155,000-square-meter large shopping center, it is a key media point connecting the inside and outside of the mall, serving three functions: traffic hub, visual focal point, and interactive platform.
LED serves as the digital facade and information hub of this commercial complex. It is not only a platform for advertising display but also an interactive bridge connecting brands with consumers. With its prime location, advanced display technology, and rich interactive functions, it has become an influential commercial media in the Songjiang area, providing brands with a high-quality platform to precisely reach high-value audiences and creating a more engaging shopping experience for customers.
The key to this core medium lies in its ability to deeply integrate scarce scenes, precise traffic, technological experiences, and diverse interactions. It aligns with the mall’s unique positioning in the multidimensional world while accurately hitting the core needs of brand communication and consumer conversion. Its advantages are multi-faceted and irreplaceable.
Its presentation format is highly flexible, supporting various modes such as videos, dynamic graphics, and split-screen displays. Content can be adjusted according to different audience periods—for example, pushing dining promotions at noon, focusing on family activities in the evening, and highlighting new brand products on weekends. It responds quickly, and indoor deployment ensures the LED is unaffected by weather, operates stably year-round, has low maintenance costs, and guarantees sufficient ad display duration, avoiding exposure losses typical of outdoor media.
As the main visual medium, it can instantly elevate the on-site atmosphere, becoming a core memory point for event communication. The scarcity of its scenes is incomparable to fragmented ad spots, making it possible to establish the Songjiang LED screen as a mental marker for Generation Z, similar to the symbolic significance of the climbing panda at Chengdu IFS in the local context.
