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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：300 Lize Road | Format：led | Duration：15s |
| Location：Longfor Beijing Lize Sky Street | Min Qty：1 | |
| Size：9.0m*15.0m=135.00㎡ | Min Period：2weeks |
Located in the core area of Beijing Lize Financial Business District, it is the third largest financial functional zone after Guomao and the Financial Street. It has already attracted headquarters of leading enterprises such as China Securities Finance Corporation, Huawei Cloud, Alibaba Cloud, and Galaxy Securities. Metro Lines 14 and 16 are already in operation, while the Daxing Airport Line, Fangshan Line, and Lijin Line intersect here, with daily commuter traffic continuously rising.
As a high-level digital media asset in the emerging financial core of the capital, its investment value far exceeds that of regular commercial advertising spaces. It is supported by four core advantages: locational benefits, high-quality audience, hardware scarcity, and social communication potential. The audience is primarily high-net-worth office workers, and consumption is resilient—even when retail as a whole is under pressure, the demand for high-end experiences remains steadily increasing.
The LED, as the visual centerpiece of the atrium, perfectly aligns with Lize Times Street's positioning as a hub of urban lifestyle aesthetics. Its minimalist design blends with the spatial texture, located in the core area behind the escalator at Gate 4, harmonizing with the atrium's high-ceiling layout and transparent lighting without any sense of intrusion while naturally attracting attention. With high-definition display quality supporting diverse content, it can serve as an immersive showcase for brand product launches, inject dynamic lights and shadows to enhance festive atmospheres, and connect everyday life scenarios with consumer inspiration.
It is not just a medium for one-way information delivery. It also activates spatial interaction with dynamic visuals, allowing customers to experience the fusion of commerce and aesthetics while stopping to watch, becoming a highlight in the atrium with both practical and emotional value. This LED truly serves as a link connecting the scene, brands, and customers.
By leveraging prime location and quality presentation, it becomes a premium medium for reaching high-net-worth clients, with its advantages concentrated in three dimensions: scene, audience, and communication, precisely matching commercial communication needs.
Lize Tianjie focuses on a clientele that values refined lifestyles and quality consumption, primarily highly educated individuals with strong spending and decision-making power. The LED screens on the second floor host premium casual retail, lifestyle aesthetics, and specialty dining, closely aligning with the target audience's consumption scenarios. This ensures the brand information reaches potential customers with real demand, significantly improving conversion efficiency.
The LED displays use high-definition visuals and delicate color reproduction to convey brand tone. Dynamic content is more impactful than static displays, supporting high-end needs such as new product launches and brand image presentations, while also fitting diverse scenarios like holiday atmosphere rendering and experiential marketing. Meanwhile, the atrium, being a popular spot for customer social interactions, enables quality content to easily trigger photo sharing, generating secondary exposure both offline and online, adding extra communication value for the brand.
By combining prime location, precise audience targeting, technical advantages, and diverse operations, the media creates a high-exposure, high-conversion, high-return investment cycle. Serving as a visual bridge connecting brands with high-net-worth consumers, its investment value lies not only in stable cash flow returns but also in long-term brand asset accumulation and commercial ecosystem construction. It is a quality investment opportunity in commercial complex media, suitable for investors seeking stable returns and long-term value growth.
