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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 88 Jinbao Street (Dengshikou Subway Station) | Format：led | Duration：15s |
| Location：Jinbaohui Shopping Center | Min Qty：1 | |
| Size：5.2m*2.7m=14.04㎡ | Min Period：2weeks |
Located at No. 88 Jinbao Street, Dongcheng District, at the intersection of Beijing’s top three commercial areas: Wangfujing, CBD, and Jianguomen, it is widely recognized as a pure high-end consumer hub in the north. Facing the main street of Jinbao Street, it serves as one of the main entrances for mall foot traffic. The three-story atrium adjacent to vertical circulation creates a natural visual focal point. The surrounding area includes embassies, five-star hotels, high-end residences, and corporate headquarters. The consumer base primarily consists of high-net-worth business professionals, expatriates, and fashion elites, possessing strong purchasing power and brand loyalty.
Located at No. 88 Jinbao Street, Dongcheng District, at the junction of Phase I and Phase II of Jinbaohui Shopping Center, it serves as the core hub connecting the two areas. As a key node of Jinbaohui’s vertical social space, it is not only a main thoroughfare for foot traffic but also a multifunctional commercial space integrating brand display, artistic experience, and interactive entertainment.
The atrium is a multifunctional commercial space that combines spatial aesthetics, commercial value, and cultural experiences. It serves not only as a transportation hub connecting Phase I and Phase II of the mall but also as a versatile platform merging visual impact, artistic engagement, and interactive entertainment. It provides customers with a comprehensive experience beyond traditional shopping and offers brands a high-end, three-dimensional stage for display, perfectly exemplifying Jinbaohui’s high-end commercial and cultural experience model.
As an urban cultural communication node, it broadcasts related content during major cultural events such as international film festivals and fashion weeks, enhancing social influence. Brands can enjoy exclusive display rights with a 30% premium, helping avoid fragmented information and increasing memorability by 50%.
As a core digital media point in high-end commercial complexes, its investment value is reflected not only in its advertising media attributes but also in the multiple overlays of its scarce location, high-net-worth clientele, cultural tone, and asset rarity. Its investment value does not lie in traffic scale but in community penetration, aesthetic discourse power, and the depth of emotional connection, which are precisely the core asset logic of future high-end commercial media.
With the four-dimensional advantage combination of prime location, top-notch technology, high-end clientele, and diversified operations, the media has become one of the most valuable commercial media investments in North China. Compared with traditional advertising, it increases conversion rates by 35%, enhances brand recall by 40%, and also has potential for 3-5 years of long-term appreciation. It is particularly suitable for brands seeking a high-quality display, such as luxury goods, high-end automobiles, and watches and jewelry.
LED screens are far from ordinary advertising screens; they are core assets linking traffic, brands, experience, and revenue. Their investment value is not only rooted in Jinbao Hui’s high-end positioning and prime location but also in the deep alignment of the LED itself with commercial spaces and target customers, forming a dual advantage of uniqueness and continuous appreciation, making it a highly promising target for high-end commercial media investment.
In today’s increasingly competitive high-end commercial media landscape, the unique advantages of high-end positioning, technology empowerment, and deep integration make it a premium investment with both security and growth potential, becoming an indispensable platform for high-end brand marketing.
