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- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Building 1, No. 7 Yongxing Road Compound (next to the northwest entrance A of Biomedical Base Metro Station) | Format：led | Duration：15s |
| Location：Longfor Beijing Daxing Sky Street | Min Qty：1 | |
| Size：14.6m*8.2m=119.72㎡ | Min Period：2weeks |
As the flagship commercial project in southern Beijing, its three-story atrium LED media at the north entrance has become an important platform for brand display and commercial promotion, thanks to its superior location, advanced display technology, and innovative interactive experience. With its prime location, cutting-edge technical setup, and creative interactive experience, it serves as an ideal platform for commercial exhibitions and brand promotion, continuously bringing a novel shopping experience to consumers in southern Beijing.
Yintai Department Store (Dahongmen Branch) is a landmark comprehensive department store in southern Beijing, positioned as an upscale community lifestyle center. Opened in 2010, it boasts approximately 80,000 square meters of high-end commercial space. The mall is seamlessly connected to Jiaomen East Station on Subway Line 10, ensuring convenient access. Near the mall's main entrance, the area features an important visual element that is immediately visible to customers upon entering. This zone serves as the core hub for foot traffic within the mall and is commonly used for brand advertisements, promotional information, and live event broadcasts.
Located on the north side of the mall’s 'L'-shaped layout, directly facing the main north entrance traffic passage and adjacent to the children's play area, dining section, and StarLight・Fantasy Film & TV Immersive Experience Hall, it functions as the three-story core activity space. The area hosts mall promotions, celebrity meet-and-greet events, and product launches live, supporting fans in lighting up exclusive cheer content for their idols, making it a popular check-in spot for fans.
Essentially, it represents a compound value of rare location, scenario synergy, diversified revenue, and long-term appreciation. It is neither a traditional hardware asset nor merely an advertising medium, but a digital commercial asset deeply integrated into the commercial ecosystem with the ability to generate its own value.
With its four core advantages of prime location, top-notch technology, scene integration, and interactive empowerment, it has evolved from a single advertising screen into the digital heart of commercial spaces. It not only provides cost-effective brand exposure but also creates an immersive marketing experience integrating brand, consumer, and scene. It is the preferred media platform for brands to achieve precise communication, efficient conversion, and emotional resonance in the Daxing area.
Leveraging its unique scene assets and commercial potential, it has become a highly rare investment target in Beijing’s southern business district. It is not merely an advertising display medium but a core digital platform deeply embedded in commercial spaces, connecting consumer scenarios with brand needs. Its investment value derives not only from visible foot traffic and location advantages but also from implicit scene synergies and long-term value growth logic.
As a benchmark project in the core business district of Daxing New City, it seamlessly connects with the Bio-Pharmaceutical Base Station of Metro Line 4. Within a one-hour commuting radius, it can reach 5 million potential consumers, and the surrounding 3 km area has 400,000 permanent residents, forming a stable base of consumers. The LED in the three-story atrium at the North Gate is positioned at a key node within this commercial ecosystem, directly on the main traffic route from the North Gate entrance and intersecting with elevator and escalator halls, achieving an advertising reach of nearly 98%.
Thanks to its location advantage, technological strength, and commercial value, the media has become an ideal platform for brands to showcase and promote in the southern Beijing area, continuously delivering a novel shopping experience to consumers.
