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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 69, Wanshou Road, Haidian District | Format：led | Duration：15s |
| Location：Hua Xi LIVE Wukesong | Min Qty：1 | Operating Time：0-24o'clock |
| Size：19.2m*10.8m=207.36㎡ | Min Period：2 weeks |
The outdoor atrium LED system at HuaXi LIVE·Wukesong creates a vibrant, highly interactive nighttime experience space for visitors through the combination of technology and art, successfully transforming the commercial district into Beijing's 'nightlife experience destination.' The core area of the central plaza features an open steel structure framework, where lighting design presents a sci-fi effect at night. Dynamic water fountains change into various colors, creating a feast of water and light.
The outdoor atrium LED system is not just an advertising display platform but an interactive experience space that integrates technology, art, and commerce. Through these lighting designs, HuaXi LIVE·Wukesong has successfully created the stunning night charm of Beijing’s western 'city that never sleeps,' becoming a benchmark project for the nighttime economy in Beijing. As an important advertising platform in the commercial area, it showcases various brand promotions and complements other display facilities in the district, forming a complete media network.
Thanks to its prime location, advanced technology, and innovative display format, it has become a key platform for information dissemination and brand presentation in the commercial district. As part of the district's intelligent facilities, it provides consumers with a richer, more interactive shopping experience. Advertising display, information guidance, and ambiance creation are integrated functions, which, combined with other smart facilities in the district, enhance overall operational efficiency.
Located at 69 Fuxing Road, Haidian District, Beijing, HuaXi LIVE Central Plaza is the visual heart of this double-Olympic venue commercial complex. As the largest outdoor LED screen in western Beijing, it is not only a window for commercial promotion but also a digital bridge connecting sports, culture, and consumption, injecting new vitality into this Olympic legacy.
The LED large screen is not only a combination of technology and art but also a creator of commercial value. It has become a popular choice for brand promotions and product launches, often hailed as a landmark LED screen for brand support in Beijing, with daily media contacts reaching up to 4,000, bringing high exposure to partnering brands. It is not only a model of business innovation but also a vivid example of digital urban development, demonstrating how technology empowers urban spaces and creates a richer, warmer city experience.
The outdoor atrium LED screen at Huaxi LIVE Wukesong, with its magnificent visual power, is writing a new chapter in the business and cultural landscape of western Beijing. It is more than just a screen; it is a digital link that connects the past with the future, sports with commerce, and technology with humanities, allowing people to feel the vitality and innovation of the city through the interplay of light and shadow.
Naturally integrated into the central plaza and surrounding commercial buildings, it highlights modern technological aesthetics without losing human warmth. Every evening, the LED screen transforms into a dazzling jewel of western Beijing’s nightlife, attracting countless residents and tourists to stop and admire it. With its powerful visual impact, it conveys information accurately to the target audience.
Its media value lies not only in short-term exposure but also in long-lasting brand empowerment. As a landmark visual symbol of Huaxi LIVE, it embodies the city’s ECM ecological concept. By leveraging this screen for communication, brands are deeply associated with the dual Olympic landmarks and trendy hot spots, quickly enhancing their brand positioning.
With the triple empowerment of technology, traffic, and scenario, it has become a scarce resource for brand communication. It is more than just an outdoor display screen; it is an emotional link connecting brands to the vibrant urban crowd, with its media advantages deeply rooted in the dual genes of scenario ecology and technological innovation.
