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- Media Map
| Area：International | Type：Outdoors | Frequency：168 |
| Address：The intersection of Swanston Street and City Road, Melbourne | Format：large screen | Duration：20s |
| Location：The intersection of Swanston Street and City Road, Melbourne | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.78米*2.93米 | Min Period：week |
The intersection of Swanston Street and Lonsdale Street is the core traffic hub in Melbourne's city center, connecting the CBD with the southern districts. Located near Flinders Street Station and Federation Square, this intersection experiences dense pedestrian traffic. The media advantage of this intersection lies in its status as a high-traffic hub and its diverse audience reach.
The Lonsdale is not only an efficient platform for commercial advertising but also a reflection of Melbourne's urban digitalization. Its precise location, advanced technical setup, and versatile usage scenarios make it a strategic site for brands targeting high-net-worth consumers in Melbourne's city center. For investors, this large screen offers both stable cash flow and long-term value appreciation, making it a premium asset in the digital out-of-home media sector.
The Lonsdale, the flagship screen at the intersection of Swanston Street and Lonsdale Street, has become a benchmark for digital out-of-home media in Melbourne's city center due to its unique positioning, cutting-edge technology, and innovative operational model. As a core node in QMS's 3DOOH network, The Lonsdale can generate synergy with The Bourke on Bourke Street and 1 Swanston St on Flinders Street.
Located at the core of Melbourne's legal and cultural corridor in the CBD, adjacent to Melbourne Law School, the Supreme Court of Victoria, and the State Library, this site reaches an average of 150,000 pedestrians daily and 2.2 million people weekly. It forms a dual-engine audience structure of white-collar elites and international tourists. Within a 1-kilometer radius, the average household income reaches AUD 128,000 per year, 37% higher than Melbourne's average, making it an ideal match for luxury goods, financial services, and high-end dining brands.
Its precise location layout, advanced technological configuration, and diversified scene applications make it a strategic site for brands to capture high-net-worth customers in the Melbourne city center. For investors, this large screen offers both stable cash flow and long-term appreciation potential. For city managers, it fulfills a dual mission of smart city development and cultural dissemination. As a digital landmark that integrates commercial value with public service, it is redefining the industry standard for digital out-of-home media in the Southern Hemisphere.
A five-minute walk from Melbourne Central Station and Flinders Street Station, covering 7 train lines and 12 tram lines, and seamlessly connected to shopping centers like Bourke Street Mall and Emporium Melbourne via sky bridges, it forms a closed-loop consumption scenario of transportation-shopping-office.
The central screen at the intersection is no longer just an advertising medium but a media benchmark rooted in the city’s fabric. Its media advantage lies in how large-screen advertising can precisely meet audience needs, deeply integrate into city scenes, and amplify brand value through innovative expression.
Advertising positioned at this prime location will capture the attention of both weekday commuters and weekend visitors to Chinatown or the Greek Precinct with its striking visual effects. Adjacent to Melbourne Central Station and Flinders Street Station, passenger traffic from 7 train lines and 12 tram lines converges here, and with seamless connections to Bourke Street Mall and Emporium Melbourne via sky bridges, it creates an integrated urban experience.
