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| Area：International | Type：Outdoors | Frequency：576 |
| Address：Bourke Street Mall, Melbourne, Australia | Format：large screen | Duration：15s |
| Location：Bourke Street Mall, Melbourne, Australia | Min Qty：1 | |
| Size：8.41米*28.16米 | Min Period：week |
The large screen at Melbourne's Bourke Street Mall has become a landmark digital media facility locally due to its scale, technological innovation, and cultural influence. Located in the core commercial area of Melbourne CBD, it attracts about 100,000 pedestrians on a daily basis and reaches 1.7 million people weekly. The screen's design incorporates the style of New York's Times Square, becoming a symbol of Melbourne's modern commercial culture and is often used by both tourists and locals as a check-in spot.Thanks to its geographical location, technological innovation, content strategy, and ecosystem synergy, it has become one of the most influential digital out-of-home media platforms in Australia. The surrounding area has a high proportion of students, making it suitable for fast-moving consumer goods, technology, and entertainment brands. Situated next to high-end office buildings and luxury stores, it is ideal for luxury brand advertising. As Melbourne is an international tourist city, the screen can reach global visitors, aiding brands in international communication.The Bourke is located at the intersection of Bourke Street and Swanston Street, covering over 100,000 pedestrians daily and reaching 1.7 million people weekly. It covers diverse groups including commuters, tourists, students, and high-net-worth consumers. Its proximity to Melbourne Central Station, Flinders Street Station, and the University of Sydney creates a triple flow loop of 'transport hub, education center, and shopping mall.'The Bourke is not only a platform for exposure but also a strategic tool for connecting with consumers and shaping brand experiences. For the city of Melbourne, it symbolizes urban modernization and technological sophistication, continuously promoting the digital transformation of public spaces.
The large screen at Bourke Street Mall is not only a platform for commercial advertising but also a window into Melbourne's urban culture and technological integration. The Bourke, with its enormous size, 3D technology, and continuous innovation, has become a model of digital outdoor media worldwide, while the surrounding interactive screens together create a multi-dimensional digital experience ecosystem. Whether for brand marketing, cultural communication, or urban services, these facilities are constantly reshaping how people perceive and interact with public spaces.
Through its four core advantages—prime location, technological leadership, content innovation, and ecosystem synergy—the large screen media has become an important platform for brand marketing, city cultural promotion, and public services. Its success stems not only from the scale of its hardware but also from the deep integration of digital technology with urban spaces, forming an intelligent media ecosystem that combines commercial value, cultural influence, and social functionality.
As a benchmark for digital outdoor media in the Southern Hemisphere, its investment value lies in four dimensions: high traffic attraction, technological leadership, commercial ecosystem synergy, and long-term growth potential. The large screen has become a symbol of Melbourne's modernization, frequently serving as a check-in spot for tourists and locals alike, with brand exposure value far exceeding the actual advertising time.
As an urban cultural landmark and digital infrastructure, its asset value appreciates alongside the continuous prosperity of Melbourne's CBD, possessing the ability to withstand inflation and economic cycles. It is not only a revenue-generating platform for advertising space leases but also a strategic entry point for participating in Melbourne's urban development and sharing in the benefits of the digital economy.
