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- Specs
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- Media Map
| Area：International | Type：Outdoors | Frequency：480 |
| Address：Toronto Dundas Square - South side of AOB1 Tower | Format：large screen | Duration：10s |
| Location：Toronto Dundas Square - South side of AOB1 Tower | Min Qty：1 | Operating Time：0-24o'clock |
| Size：29.5米*18.2米 | Min Period：week |
Located at the southeast corner of Yonge Street and Dundas Street in downtown Toronto, Dundas Square is one of Canada's busiest intersections. Alongside New York's Times Square, Tokyo's Shibuya Crossing, and London's Piccadilly Circus, it has become a world-class commercial landmark, providing a powerful brand exposure platform for international brands and complementing the vibrant and multicultural atmosphere of downtown Toronto.
The large screen on the south side of AOB1 Tower in Dundas Square has become an important part of Toronto's city image. It serves as an ideal advertising platform for international brands entering the Canadian market and an excellent stage to showcase creative content and brand culture. With high traffic, landmark status, and advanced technology, it has become a core advertising medium in Toronto, suitable for both short-term campaigns and long-term brand exposure.
The large south-facing screen of AOB1 Tower is an absolute visual focal point and a benchmark in North American large-screen advertising. It is not merely an outdoor screen but integrates a prime location, cutting-edge technology, and diverse settings, creating a complete value loop from exposure to resonance and ultimately conversion for advertising campaigns.
Situated at the southeast corner of the “golden intersection” of Yonge Street and Dundas Street, adjacent to Dundas subway station, it is seamlessly connected via underground passage to the CF Toronto Eaton Centre, which receives over 48 million visitors annually. The area is also surrounded by cultural landmarks such as the Ed Mirvish Theatre and Massey Music Hall, as well as top-tier Cineplex cinemas.
The core advantage of large-screen media lies in its ability to take big-screen advertising beyond the limitations of 'mere exposure,' transforming it into a comprehensive communication medium that can deeply integrate into urban life, precisely connect with consumer demand, and amplify brand value. Its uniqueness stems not only from prime locations and top-tier hardware but also from achieving a triple breakthrough in scenarios, creativity, and effectiveness for big-screen advertising.
The large screen occupies the prime corner of Yonge Street and Dundas Street. Its south-facing view extends to King Street, and the north-facing reach covers Bloor Street. Pedestrians, vehicles, and commuters from afar can all clearly see the big-screen visuals. It connects seamlessly with Dundas subway station and PATH, the world's largest underground shopping complex, adjacent to the CF Eaton Centre, which sees over 48 million visitors annually. The surrounding area also includes theaters, cinemas, and universities, offering diverse scenarios. The average daily foot traffic of 146,000 encompasses professionals, shoppers, international tourists, and participants in cultural activities.
Big-screen advertising doesn’t require deliberate audience selection—it can reach high-quality, middle-to-high-income groups while also attracting young people eager for new experiences, achieving both broad-spectrum coverage and precise targeting. Uniquely, it is often incorporated into the daily broadcasts of City News, giving the big-screen advertisements secondary exposure on outdoor television and further expanding their communication reach.
With its world-class location, high foot traffic, advanced technology, and diverse audience, it serves as an excellent platform for brands entering the Canadian market and enhancing international influence. Its investment value lies not only in direct advertising exposure but also in enhancing brand value, expanding market influence, and supporting long-term brand building.
