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| Area：International | Type：Outdoors | Frequency：288 |
| Address：Toronto, Canada, Eaton Centre | Format：large screen | Duration：15s |
| Location：Toronto, Canada, Eaton Centre | Min Qty：1 | |
| Size：4.41米*5.76米 | Min Period：week |
As the busiest intersection in Toronto, Yonge-Dundas Square attracts over 100,000 pedestrians daily, making it the hottest commercial and cultural hub in Canada. Its four large-screen advertising system not only provides ultra-high-definition visual experiences but also supports full-motion video content, allowing brands to establish deep connections with audiences through multi-angle and multi-dimensional presentations.As a 24-hour continuous digital media display, the four large screens at Yonge-Dundas Square attract nearly a million viewers weekly, offering brands unparalleled exposure opportunities. They not only showcase commercial brands but often integrate with city events and festive celebrations, serving as a bridge connecting brands with Toronto residents. Audiences can interact with the screens in real time via their smartphones, turning advertising from one-way communication into a two-way dialogue.With high traffic, landmark status, and advanced technology, it has become a core advertising medium in Toronto, suitable for both short-term activations and long-term exposure. As an international landmark advertising site, it has been featured alongside New York's Times Square and Tokyo's Shibuya MODI screens, making it ideal for global brand exposure. Brands can leverage the large screens to synchronize with these events, enhancing brand influence.Its combination of geographic location, hardware scale, technological innovation, and event marketing capability together form a visual landmark in downtown Toronto. It is not only a super engine for brand exposure but also a core platform for integrating online and offline traffic and driving consumer conversion.
As one of the busiest public spaces in North America, it is surrounded by four highly influential giant digital screens, forming a dense visual communication matrix. Located at the northeast entrance of the Eaton Centre, directly across from Dundas Square, it covers the main flow lines of Yonge Street and Dundas Street East, providing close-range exposure to square visitors and cinema audiences, with a relatively long average dwell time, making it suitable for promoting movies, performances, and other cultural entertainment content.Its core advantage lies in the cluster synergy effect. Through complementary geographic locations, technological integration, and scene coverage, it achieves wide reach, deep interaction, and strong conversion along the entire media chain, far surpassing the independent communication effect of a single large screen. The four-screen cluster, with high cost-effectiveness and strong scene adaptability, becomes the preferred choice for stable brand exposure during economic fluctuations.The core advantage is not the individual capability of a single screen, but the fourfold gain of scale, precision, creativity, and conversion brought by cluster synergy. It serves as an exposure engine for brands to quickly build recognition, a traffic hub for in-depth interaction and driving offline conversion, and can also achieve cross-platform communication through event linkage, becoming an irreplaceable golden resource in North American outdoor media.With monopoly over geographic location, technological leadership, policy friendliness, and market scarcity, it has become the golden benchmark in the North American outdoor advertising market. Its investment value is reflected not only in the current 15% ROI and stable cash flow, but also in long-term benefits from the growth of the DOOH market, technological iterations, and asset appreciation brought by urban renewal.
