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| Area：International | Type：Outdoors | Frequency：480 |
| Address：Toronto Dundas Square - Eaton Centre Tower (CF TEC Tower) | Format：large screen | Duration：10s |
| Location：Toronto Dundas Square - Eaton Centre Tower (CF TEC Tower) | Min Qty：1 | |
| Size：28.65米*27.43米 | Min Period：week |
As Canada's largest outdoor digital billboard, this large-screen advertisement not only boasts ultra-high resolution and clarity, but also supports full-motion video content, making the advertisements more vivid and engaging. It allows brands to adjust their advertising strategies according to market changes, achieving precise marketing. The billboard not only showcases commercial brands, but also frequently features local artwork and cultural events, serving as a bridge connecting brands with the citizens of Toronto.The CF TEC Tower large-screen advertising system at Toronto's Dundas Square – Eaton Centre Tower is an ideal choice for brands to establish influence and enhance brand awareness in the Toronto market. Through this large screen, brands can build deep connections with Toronto citizens and visitors, achieving long-term brand development. The billboard is not just an advertising display platform but also a medium that deeply integrates brands with urban culture, bringing unprecedented value to brands.The large screen is located on the Eaton Centre Tower (CF TEC Tower) in downtown Toronto. This tower is the largest shopping mall in Eastern Canada and the third largest in the country, adjacent to Dundas Square, attracting an annual visitor count of 190 million and covering high-spending audiences. The mall is connected to the PATH underground walkway network in downtown Toronto, and can be conveniently reached via the YUS subway line to Queen Station.The large screen is a city landmark-level media, suitable for global brand exposure, and has been featured alongside New York's Times Square and Tokyo's Shibuya MODI screens as an international landmark advertising site. The surrounding area includes the Scotiabank Arena, the Art Gallery of Ontario, and other rich facilities, making it one of Toronto's most popular tourist destinations.
As the visual focal point of Toronto's core commercial area, its audience structure shows characteristics of high activity and high consumption potential, covering local residents, international tourists, business professionals, and young groups. For brands, it not only allows for strong visual impact on a single screen but can also link with the adjacent Bay Street atrium media tower to form a "dual-screen monopoly" effect, maximizing coverage of landmark area traffic.This large screen is a key project in Cadillac Fairview's upgrade of the commercial real estate advertising ecosystem, showcasing an innovative model of integrating outdoor media with landmark commercial properties. Adam Butterworth, President of Branded Cities Canada, described it as an asset that is both iconic and functional, enhancing the cityscape recognition of Dundas Square while setting a new benchmark for outdoor digital media in North America.The advantages of large-screen media are not only reflected in hardware size and traffic data but also in its ability to integrate location, technological innovation, audience insights, and event marketing. For brands, this serves as a one-stop super communication platform that can quickly build brand awareness and drive consumer conversion through precise interaction.CF TEC Tower is located at the crossroads of downtown Toronto, covering three major traffic hubs: Eaton Centre, Dundas Subway Station, and Dundas Square. Surrounding it are 70% of theatres, cinemas, and entertainment venues, with nighttime pedestrian traffic accounting for 40%. Its south-facing screen can be captured in the daily broadcasts of City News, equivalent to additional free television exposure.
