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| Area：International | Type：Outdoors | Frequency：480 |
| Address：Above the Hard Rock Cafe at Dundas Square, Toronto | Format：large screen | Duration：10s |
| Location：Above the Hard Rock Cafe at Dundas Square, Toronto | Min Qty：1 | |
| Size：60.96米*7.92米 | Min Period：week |
As Toronto's Times Square, Dundas Square attracts over 100,000 pedestrians daily, making it Canada's busiest commercial and cultural intersection. The large-screen advertising not only offers an ultra-high-definition visual experience but also supports full-motion video and dedicated static face synchronization, providing advertisers with unprecedented creative space. Brands can create more vivid, interactive advertising experiences through dynamic video, social media integration, and live content.
The large screens operate 24 hours a day, attracting nearly a million viewers weekly and providing brands with unparalleled exposure opportunities. They showcase Canada's most advanced advertising technology and have become iconic elements of Toronto's city image, integrating advertising into city life and serving as new carriers for urban cultural expression. The square is equipped with a modern stage and multiple large screens, frequently used for concerts and major events, combining commercial and entertainment functions.
The square's screens have been used as international landmark advertising display points, ranking alongside New York's Times Square and Tokyo's Shibuya MODI screens, making it suitable for global brand exposure. Visitors include local residents, tourists, students, and business professionals, with a diverse audience structure that allows advertisers to target based on product positioning. The advertising location is extremely advantageous, covering 998,000 pedestrian and vehicle traffic counts daily, providing brands with unmatched exposure opportunities.
The screen above Hard Rock Cafe is one of the most influential outdoor digital media platforms in North America, with core value reflected in the prime location, top-tier hardware, cultural integration, and commercial effectiveness.
The Hard Rock Cafe screen above Dundas Square in Toronto, leveraging its status as a historical landmark, a high-traffic entry point, and cutting-edge technology, has become a core platform for brands to connect with city culture and consumers. Its value lies not only in physical exposure but also in creating a complete chain from brand awareness to behavioral conversion through data precision, cultural resonance, and immersive experiences, making it an innovative model in the North American outdoor advertising industry.The screen is located in the busiest commercial and transportation hub of Toronto, with a daily footfall of over 100,000 people and an annual reach of over 56 million, comparable to New York's Times Square and Tokyo's Shibuya. The surrounding area features landmarks such as Toronto Eaton Centre and Ed Mirvish Theatre. The square is directly connected to Dundas Station on Line 1 of the subway, forming a consumption loop of shopping, entertainment, and commuting.By leveraging high-traffic entry points, advanced technology, and the inheritance of cultural DNA, the screen has become a key platform for brands to connect with the city and consumers. Its value lies not only in physical exposure but also in creating a full chain from brand recognition to behavioral conversion through data accuracy, immersive experiences, and scene integration. For industries such as technology, fast-moving consumer goods, and cultural tourism, this screen is an ideal choice for achieving global communication, local penetration, and cultural resonance, making it a pioneer in the North American outdoor advertising industry.The square serves as the main venue for cultural events such as the Toronto International Film Festival and NXNE Music Festival. As the visual focal point, the screen can link with event content to generate topical engagement, aggregate social media content from square activities, and enhance on-site participation.
