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- Specs
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- Media Map
| Area：International | Type：Outdoors | Frequency：504 |
| Address：Palacio de la Prensa, Madrid | Format：large screen | Duration：10s |
| Location：Palacio de la Prensa, Madrid | Min Qty：1 | Operating Time：0-24o'clock |
| Size：74平米 | Min Period：week |
If located in a high-traffic area in the city center, it may have high exposure value, similar to the MONCLOA station screen with a potential daily reach of 400,000 people. The media landmark brings new vitality in the digital age, offering brands a unique platform to engage deeply with Madrid's culture. It is not just a display platform but also a form of cultural expression, making every advertisement a part of Madrid's city story.Situated outside the historic Preciosa Palace in downtown Madrid, facing the famous Callao Building across the street, it is in Madrid's most bustling 'Broadway' area, attracting 190 million visitors annually, with a weekly foot and vehicle traffic of approximately 2 million. It covers local residents, business people, and international tourists, with significant exposure potential. Nearby attractions such as the Prado Museum and Puerta del Sol draw visitors from around the world.Located at the intersection of Gran Vía and Plaza del Callao in the center of Madrid, it represents the perfect integration of the city's historical cultural landmarks and modern digital media. Operated by Spain's leading outdoor media company Super 8 Media, the screens are maintained at industry-leading standards through technological upgrades.Situated in the core area of Madrid's most bustling commercial and transport hub, adjacent to the Callao Cinema, Gran Vía shopping center, and Callao metro stations on Lines 1 and 3, it sees daily foot traffic of over 300,000 people and covers more than 100 million people annually. Its audience primarily consists of local residents, tourists, business people, and young consumers, offering high consumption potential and significant brand communication value.
Palacio de la Prensa screen, leveraging its historical landmark status, top-notch hardware configuration, prime location, and cultural integration capability, has become a benchmark for outdoor advertising in Madrid. Its value lies not only in commercial communication but also in activating the contemporary vitality of historical buildings through digital technology, providing brands with a unique platform to connect culture, the city, and audiences.The screen is located on Gran Vía, the second busiest commercial street in Europe, with an average daily footfall of over 300,000 people and an annual coverage exceeding 100 million. This area concentrates international flagship stores such as Zara, H&M, and Primark, and is adjacent to Callao Metro Station and cultural attractions like the Royal Palace of Madrid and the Prado Museum, forming a consumption loop of shopping, tourism, and entertainment. The audience consists of approximately a 6:4 ratio of local residents to tourists, with strong purchasing power and high brand sensitivity.With four core advantages—prime location, cutting-edge technology, cultural empowerment, and data-driven insights—it has become a benchmark for outdoor advertising in Madrid. Its value lies not only in high exposure but also in providing brands with a unique platform to connect the city, culture, and audiences through contextual marketing, historical and cultural integration, and sustainable development practices. For industries such as FMCG, technology, and cultural tourism, this screen is an ideal choice to enhance brand visibility, deepen user interaction, and drive sales conversion.The screen forms a consumer ecosystem with 32 surrounding retail stores and dining areas, allowing advertising to directly interact with offline promotions. In 2024, a beauty brand utilized full-chain marketing through screen exposure and in-store experiences, resulting in a 40% increase in online searches and a 25% rise in offline trial rates.
