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| Area：International | Type：Outdoors | Frequency：810 |
| Address：Brand new ELIPTICA in Madrid, Spain | Format：large screen | Duration：10s |
| Location：Brand new ELIPTICA in Madrid, Spain | Min Qty：1 | |
| Size：/ | Min Period：week |
As one of Madrid's busiest commercial and cultural centers, the ELIPTICA large-screen advertisement offers unprecedented opportunities for international brands to showcase themselves, allowing brands to connect with audiences in Spain and worldwide in a more vivid and intuitive way. By transforming traditional print ads into immersive visual experiences, the ELIPTICA screen is more than just a screen; it serves as a visual bridge connecting the past and the future, as well as the East and the West, making every pause a cultural dialogue. The successful operation of the ELIPTICA large screen not only reflects Madrid's status as an important cultural hub in Europe but also injects new vitality into the city's commercial development, proving that in the digital age, advertising has transcended simple information transmission to become a crucial medium where city culture, commerce, and art intersect. The area has Dia supermarkets, Chinese restaurants, and banks within a 2-minute walking distance, and a gym with a swimming pool nearby.Located around the Plaza de Elíptica Metro Station, Line 6 provides direct access to the city center and the university district, with a high daily passenger flow, making it suitable for reaching commuting crowds. Within a 2-minute walking radius, there are Dia supermarkets, Chinese restaurants, and banks, making the area commercially active and with a potential advertising audience with strong purchasing intentions. As an outdoor LED large screen, it features high brightness and saturated colors, capturing attention. While large screens in core business districts are expensive, media around metro stations may offer better cost-effectiveness.Thanks to its location at a transportation hub and its commercial surroundings, the large screen boasts high media exposure potential. Through large-screen advertising, brands can easily communicate with audiences from different linguistic backgrounds, achieving cross-cultural marketing and providing an excellent platform for brands to showcase their strength and communicate their value.
As the core media facility at Atlético Madrid's home stadium, the ELIPTICA big screen reaches over 1 million on-site spectators annually and, through television broadcasts, reaches hundreds of millions of viewers worldwide. Surrounded by high-end dining, hotels, and commercial center brand advertisements, it not only connects with on-site audiences but also reaches tourists who flood in during events, creating a synergistic effect between event-driven economy and urban consumption.
Through technological innovation, scenario integration, and urban empowerment, the ELIPTICA big screen redefines the value boundaries of stadium media. Its advantages lie not only in hardware performance and advertising effectiveness but also in establishing an ecosystem of sports, technology, and urban engagement, providing brands with an end-to-end solution from exposure to experience, from traffic to conversion.
The core advantage of the big screen media lies in redefining the communication logic of big screen advertising. It is no longer merely an information carrier but an immersive communication hub rooted in sporting scenarios and connected to the urban ecosystem. It upgrades big screen advertising from passive viewing to active resonance. The big screen not only serves sporting events but also hosts city cultural activities, tourism promotion, and other scenarios, attracting global tourists and local residents alike. This extends the reach of advertising from sports fans to a diverse audience encompassing sports, tourism, and city life, achieving dual coverage of high-net-worth customers and broad-spectrum audiences.
The strategic significance of the big screen advertising location is self-evident, enabling brands to effortlessly reach Madrid's most active consumer groups, especially international tourists and local high-net-worth consumers. As Madrid's newest urban media platform, it is providing brands with unprecedented investment value.
