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| Area：International | Type：Outdoors | Frequency：504 |
| Address：Callao, 1 Plaza de España, Madrid, Spain | Format：large screen | Duration：10s |
| Location：Callao, 1 Plaza de España, Madrid, Spain | Min Qty：1 | |
| Size：/ | Min Period：week |
Callao Square (Plaza del Callao) in Madrid, Spain, is one of the busiest commercial centers in Europe, often referred to as Madrid's 'Piccadilly.' It is also a thriving core area of the Spanish capital. A striking advertisement is located at the entrance of the world-famous Callao Cinema (Cines Callao), making it one of the busiest advertising spots in Spain. As the third busiest square in Europe, after London's Piccadilly Circus and Paris' Louvre, it attracts over 100 million visitors annually. Each day, 51,000 vehicles pass through, 60,000 people use the metro station, and 350,000 commuters flow from the nearby Sol train station. Due to its prime location and extremely high foot traffic, it has become the best platform for brands to connect with a global audience.The advantage of advertising here is its ability to integrate brand value with the city's culture, creating experiences that go beyond traditional advertising. It allows brands to leave an indelible mark in Madrid, the cultural capital, where each moment of light and shadow at Callao Square becomes an eternal memory for the city, enabling brands to grow alongside Madrid. With its central location, massive traffic, high-quality display, and flexible placement options, it has become an outdoor media choice with significant communication value in Madrid and across Spain.Callao Square's No.1 large screen, with its prime location, massive traffic, high-quality display, and flexible placement options, has become an outdoor media choice with significant communication value in both Madrid and Spain. For advertisers seeking high exposure and precise targeting, this large screen is an investment worth considering.
This square is the busiest in Spain and also the third busiest transport hub in Europe. The surrounding area is filled with numerous cinemas and shopping districts, earning it the nickname of Madrid's Broadway. The area has a dense flow of people, a strong commercial atmosphere, and a weekly traffic of up to 2 million people, providing excellent coverage for advertising. The high-density pedestrian traffic ensures that advertisements reach a large number of potential audiences. The Cayao LED screen is not only a commercial advertising medium but also a symbol of Madrid's digital renaissance. The symbiotic relationship between its architecture and technology, such as the aesthetic contrast between Art Deco decorations and LED screens, has been recognized by UNESCO as an example of 21st-century urban landscape innovation. For tourists, it is both a window to experience Madrid's vitality and a must-visit spot to witness the collision between historic architecture and future technology. The surrounding area is served by metro lines 1, 2, and 3, with Sol and Callao stations seeing over 500,000 passengers daily. Bus routes cover all of Madrid, forming a comprehensive above- and underground transportation network. Within a 3-kilometer radius are global flagship stores like Zara, luxury shops such as Prada, the Bulgari Hotel, and high-end office buildings, with average household incomes exceeding Madrid's city average by 40%. Advertising here allows brands to precisely reach high-net-worth consumers. The investment value of the LED screen comes from the combination of its unique location, cutting-edge technology, policy support, and cultural symbolism. With a daily foot traffic of 300,000 people, multi-dimensional interactive technology, architectural aesthetic value, and flexible commercial solutions, it represents a highly attractive advertising opportunity.
