- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：290 |
| Address：71 Corso Garibaldi, Milan, Italy | Format：large screen | Duration：10s |
| Location：71 Corso Garibaldi, Milan, Italy | Min Qty：1 | |
| Size：4米*7.5米 | Min Period：week |
The media value of this large screen is also reflected in its ability to effectively enhance brand exposure, attract attention from the fashion industry, thereby improving brand image and achieving better communication results. By displaying Fashion Week-related content on the large screen, brand exposure can be maximized, allowing the brand to engage in a deep dialogue with the city of Milan and create a unique visual experience that not only showcases the brand but also highlights the vitality and culture of Milan.
As the area with the richest history and art atmosphere in Milan, the Brera district gathers numerous top galleries, museums, and creative studios, attracting tens of thousands of art enthusiasts and fashion insiders every day. With its irreplaceable geographical location, it naturally integrates brand information into Milan's artistic context, turning advertising into a part of the city's culture rather than a mere commercial display.
The advantage of advertising lies in its ability to merge brand value with urban culture, creating experiences that go beyond the advertisement itself. This leaves an indelible mark of the brand in Milan, the eternal fashion capital. Continuous exposure allows the brand to deepen within the artistic atmosphere of Milan, becoming an indispensable part of the city's memory.
Thanks to its superior location, experience in promoting international events, and resource support from institutions such as the Hong Kong Trade Development Council, it has high investment value, especially in the fields of fashion creativity and brand promotion. This not only showcases the fusion of Eastern and Western fashion charm from Hong Kong but also reflects the communication value of this large screen in the realm of fashion creativity.
Corso Garibaldi 71 is located in the center of Milan, close to the Brera Art Gallery, Sforza Castle, and Porta Garibaldi, making it one of the areas in Milan with the richest artistic atmosphere. The building contains high-end apartments, design studios, and commercial spaces, with the ground floor occupied by the Rossignoli bicycle shop, surrounded by boutiques, cafés, and cultural institutions.The large screen at Corso Garibaldi 71 is not just a single giant billboard; it is a microcosm of Milan’s art and business symbiosis. Its facade continuously reshapes the experiential boundaries of urban public space through temporary digital installations, projection art, and brand events. For visitors, it is not only a starting point for exploring Brera art but also one of the best viewpoints to experience the dialogue between Milan’s tradition and its future.Situated in the heart of the Brera Art District, it is close to Garibaldi Train Station and Moscova Metro Station, with a very high daily foot traffic. It is not only a key satellite exhibition venue during Milan Design Week but also home to flagship stores of international design brands such as Fritz Hansen and USM, forming a closed-loop ecosystem of art exhibitions, commercial consumption, and cultural experiences.The media advantage of the large screen is fundamentally the multidimensional resonance of its geographic location, audience quality, artistic DNA, and technical flexibility. For brands, it is not only a physical carrier for advertising but also a stage for cultural storytelling, a hub for community interaction, and an engine for generating topics. In Milan, a city where design is life, this screen, with its unique media attributes, continuously narrates the symbiotic aesthetics of tradition and future, art and commerce.
