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| Area：International | Type：Outdoors | Frequency：720 |
| Address：Via de Amicis, Milan, Italy | Format：large screen | Duration：15s |
| Location：Via de Amicis, Milan, Italy | Min Qty：1 | |
| Size：4.28米*7.5米 | Min Period：week |
The commercial value of large screens lies in their precise audience reach. Every day, tens of thousands of tourists and local residents pass by here, allowing advertisements to reach Milan's high-spending crowd. In Milan, the global fashion capital, advertising is not just a space for promotion but a bridge that resonates with Milan's fashion culture. When tourists stroll through Milan and see brand information on the ads, they feel not only the advertisement itself but also the historical depth and modern vitality of Milan.Located outside the Mondadori Bookstore in Piazza del Duomo, the heart of Milan, this square is the center for tourism, shopping, and business. The daily foot and vehicle traffic reaches up to 250,000 people, offering extremely high visibility. The prime location faces the entrance to a fashionable shopping street, with large crowds and a curved screen that provides a stunning visual effect, making it ideal for brand advertising and celebrity promotions.Adjacent to one of Milan’s oldest churches, San Lorenzo Cathedral, and the heritage Roman columns, this location combines deep historical heritage with modern fashion, providing brands with the opportunity to seamlessly connect with Milanese fashion culture.The Via de Amicis large screen, with its top-tier location, ultra-high-definition display, and immersive interactive experience, has become a core medium for Milan’s city image and brand communication. Its value lies not only in physical advertising exposure but also in transforming commercial traffic into deeper connections between brands and consumers through technological innovation and content management. For advertisers seeking high-end market penetration and global brand influence, this large screen represents an irreplaceable strategic placement in the European market.
The Via de Amicis large screen is located in the core commercial area of downtown Milan, adjacent to iconic landmarks such as the Milan Cathedral and La Scala Opera House. It is one of Milan's busiest transportation hubs and fashion consumption landmarks. The surrounding area has multiple metro stations and bus hubs, covering Milan Metro Lines 1 and 3 as well as more than 20 bus routes, with commuters accounting for over 40% of the traffic. Additionally, the large screen is near Milan Central Station, allowing for quick access to visitors from all over Italy and Europe.The large screen is not only an advertising medium but also a super touchpoint for Milan's city image and brand communication. Its value comes from its rare geographic location, technological moat, cultural symbolism, and continuous innovation capability. It is irreplaceable in the European high-end market. For advertisers seeking global brand influence, this large screen is a strategic choice to precisely reach high-net-worth audiences and enhance brand premium.The core competitiveness of the large screen advertising lies in its integration of prime location traffic, the style of the fashion capital, technology-driven experiences, and long-term value. It meets brands' short-term exposure needs while helping them achieve long-term brand asset accumulation. For brands pursuing global influence and precise access to high-end audiences, the core advantage of advertising is that it is not just an outdoor display medium, but a deeply embedded communication hub within Milan's fashion texture and urban culture. It enjoys irreplaceable scene traffic and, through technology and content innovation, becomes a key touchpoint for brands to connect with high-end consumers and convey core values.
