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- Media Map
| Area：International | Type：Outdoors | Frequency：200 |
| Address：Westfield Stratford shopping center in London | Format：large screen | Duration：10s |
| Location：Westfield Stratford shopping center in London | Min Qty：1 | |
| Size：17.7米*6.6米 | Min Period：week |
Located at the main entrance of the shopping center, adjacent to John Lewis department store and Waitrose supermarket, it attracts tens of thousands of visitors heading to the Olympic Park every day. Serving as the gateway to London’s West Ham Stadium and the Olympic Park, 85% of event participants arrive and depart via Westfield Stratford City, making the large screen a prime location for brand exposure.As the largest urban shopping center in the EU, Westfield Stratford City's location gives the large screen advertising unparalleled strategic value. It is next to the Olympic Park, features avant-garde architecture, and includes diverse amenities such as a bowling alley and a 24-hour casino. The seamless integration of the advertising with station foot traffic allows brand messages to reach a broader audience.The screen mainly targets sports fans, tourists, and commuters, especially during the football season, when foot traffic increases by 25% on match days. Its high-traffic entrance makes it an ideal choice for showcasing tourism, luxury, and large-product brands, effectively boosting brand awareness and market recognition. Westfield Stratford City Shopping Center itself is one of Europe’s largest metropolitan shopping centers, attracting 430 million visitors annually. Its premium retail environment aligns closely with the brand tone of the screen media, further enhancing advertising effectiveness.London's Westfield Stratford Shopping Center, with its outstanding profitability, massive foot traffic, innovative operational strategies, and prime location, possesses significant investment value.
The digital screen cluster at Westfield Stratford City Shopping Centre in London features technological advancement, diverse scenarios, and precise coverage as its core characteristics. It is a top-tier retail scene advertising landmark in Europe. As a primary touchpoint, it prominently showcases mall events, brand new products, and public welfare campaigns, such as broadcasting event countdowns and athlete interviews during the Olympics. The screens at Westfield Stratford are not just advertising carriers; they serve as experience hubs connecting brands, consumers, and city life. Their hardware innovation, data capabilities, and scenario-based operations set a benchmark for global retail scene advertising. The digital screen cluster’s core advantages—technological innovation, scenario integration, and precise reach—establish a top-tier retail scene media ecosystem in Europe. Through multidimensional strengths in technological hardware, scenario networks, data capabilities, content innovation, and sustainable development, an ecosystem is built where advertising equals experience and screens act as gateways. Its core value lies in transforming retail scenarios into hubs for deep interaction between brands and consumers. This closed-loop model of hardware, content, and data sets a global benchmark for retail scene advertising, especially suitable for advertisers seeking brand exposure, user engagement, and sales conversion. It is not only an advertising medium but also a super touchpoint connecting cities, brands, and consumers. Its investment value stems from its scarce geographic location, technological moat, data assets, and continuous innovation capabilities, making it irreplaceable amid the wave of digital transformation in the retail industry.
