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- Media Map
| Area：International | Type：Outdoors | Frequency：6 |
| Address：London Piccadilly | Format：large screen | Duration：90s |
| Location：London Piccadilly | Min Qty：1 | |
| Size：783.5平米 | Min Period：week |
Located in the heart of London's West End, connecting five major streets, it is one of the busiest transport hubs in London, surrounded by numerous shopping malls, restaurants, cinemas, theaters, and nightclubs. As the entertainment hub of London, it is considered the city's 'navel' and a benchmark for global outdoor advertising, representing the perfect fusion of urban image and commercial culture.
The Piccadilly Circus digital screens are not only a landmark of London but also a global standard for outdoor advertising, embodying the perfect combination of city image and commercial culture. Through innovative technology and content management, they have evolved from mere advertising media into an integral part of urban culture, combining prime location, advanced technology, massive traffic, and cultural influence to offer brands an irreplaceable global display platform.
With its advantages in technology, traffic, and culture, the screens have become top-tier media with both brand communication power and city symbol value. The daily foot traffic is about 1.12 million, with over 100 million visitors annually, covering the core commercial area of London's West End. As a tool for intellectual property financialization, repeated exposure strengthens brand memory and aids in long-term value accumulation, effectively enhancing the brand's premium image in consumers' minds.
Located in the core of London's West End, Piccadilly Circus features one of Europe's largest and most technologically advanced outdoor advertising screens and is known as London’s Times Square. The square connects five main thoroughfares, including Regent Street and Oxford Street, attracting over 100 million visitors and pedestrians each year, making it one of the busiest traffic hubs in the world.
Piccadilly Circus, where the large screen is located, is itself a landmark in London. The statue of Eros at the center of the square is a popular photo spot, surrounded by the shopping area of Regent Street, the theater district of Leicester Square, Chinatown, and St. James's Church, forming a comprehensive area that integrates commerce, entertainment, and culture. Visitors can reach the square directly via the Piccadilly and Bakerloo lines, making transportation convenient.
The media advantage of the large screen essentially combines technology, setting, and culture. It redefines the value boundaries of outdoor advertising through precise audience targeting, stunning visual display, and intelligent interactive experiences. For brands, placing ads here is not only commercial exposure but also a coronation ceremony deeply tied to the city's culture. As Landsec states, it is not just an advertising screen, but a digital business card of the UK.
As the core hub of London's West End, it connects five main roads including Regent Street and Oxford Street, attracting over 100 million pedestrians and 30 million vehicles annually. The prime location not only gathers local commuters and shoppers, but also reaches global visitors—about 35% of the audience is from overseas, of whom 50% are high-spending individuals, perfectly matching the international communication needs of premium brands.
As a benchmark asset in global outdoor advertising, its investment value is reflected in four core dimensions: scarcity, technological barriers, cultural premium, and long-term cash flow stability, creating an insurmountable moat.
