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- Media Map
| Area：International | Type：Outdoors | Frequency：6 |
| Address：Cromination, the main road in central London | Format：large screen | Duration：1 hour |
| Location：Cromination, the main road in central London | Min Qty：6 | |
| Size：12.8米*3.2米 | Min Period：week |
As a core transportation artery connecting London's West End and South Kensington, its large screens along the route feature golden traffic line coverage, landmark scene integration, and strong technical adaptability, making it a city-level media touchpoint that connects commuting, cultural tourism, and business. Cromwell Road serves as an east-west hub in central London, linking Heathrow Airport to the west and key commercial areas such as Piccadilly Circus and Oxford Street to the east, with a daily traffic flow of over 28,000 vehicles and a pedestrian flow of 120,000 people, with peak-hour traffic density 40% higher than that of ordinary main roads.Adjacent to Harrods and the luxury shopping mall Harvey Nichols, it reaches a high-income ABC1 audience, with daily high-net-worth foot traffic exceeding 30,000, making it suitable for luxury goods, high-end automobiles, private banking, and other brand placements. Connected to the District and Circle Underground lines as well as long-distance bus stations, it covers commuters and business travelers, offering commuting services during morning peak hours and focusing on dining and leisure at midday, forming a closed-loop scenario linking transportation and consumption.It accurately captures the essence of a city-center main road scenario without pursuing technological gimmicks, instead combining location traffic, practical technology, and scene content. This approach addresses the common pain points of outdoor media—easy exposure but difficult conversion. It serves as a visual window for international tourists to understand London, a strategic touchpoint for high-end brands to reach high-net-worth individuals, and an information hub for commuters to access convenient services. Its media logic of adapting to scenarios and addressing needs allows it to stand out among many outdoor screens in London, becoming a benchmark for main road media that combines commercial value with urban service functions.
The core media advantage of large screens lies in upgrading large screen advertising from a mere traffic exposure tool to a city landmark-level communication medium. Positioned along London’s prime transportation routes, combined with unique design and a precise audience, each appearance of large screen advertising carries both influence and conversion power. Cromination’s large screen media advantage is characterized by an irreplaceable location, unique design, hard-to-reach audience, and undeniable conversion potential, creating a multi-layered resonance. Large screen advertising is no longer just about information dissemination; it is the preferred channel for brands to communicate with core audiences in London, serving as a top-tier outdoor media resource with impact, premium value, and conversion power.Standing on Kensington’s main thoroughfare in London, the Cromination large screen redefines the urban value of large screen advertising. This key traffic artery running through the city center welcomes a constant stream of commuters, tourists, and local residents daily. With six interconnected screens, customized lighting, and digital emblem frames, Cromination’s design frees advertising from a single display limitation, transforming it into a visual focal point integrated into the city fabric.As an iconic facility on a main thoroughfare, it is not an isolated advertising medium but forms an ecosystem with surrounding business areas and transportation networks. With 5 million natural exposures every two weeks, the large screen achieves sustained and extensive reach. Whether it is showcasing luxury brand images or helping emerging brands break into new markets, this city traffic artery enables highly efficient communication.
