- Photos
- Specs
- Advantages
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- Media Map
| Area：International | Type：Outdoors | Frequency：870 |
| Address：Entrance of Westfield London Shopping Centre | Format：large screen | Duration：10s |
| Location：Entrance of Westfield London Shopping Centre | Min Qty：1 | |
| Size：12.19米*4.57米 | Min Period：week |
The uniqueness of the advertising lies in its seamless integration with the shopping mall environment; it is not only an advertising medium but also a visual art installation within the shopping center. Large screen ads naturally blend into visitors’ urban exploration journey, allowing brand messages to subtly resonate in their minds. Over 150,000 high-spending individuals pass through the shopping center daily, most of whom are young, fashionable consumers seeking a quality lifestyle, ensuring that brand messages reach the target audience with optimal frequency while maintaining fresh and engaging content.It not only provides high-value exposure opportunities but also closely connects the brand with the cultural context of London as an international metropolis, offering strong support for the brand's strategic positioning in the global market and leaving a lasting impression in London, the international hub of finance and fashion. Located adjacent to John Lewis department store and Waitrose supermarket, it experiences high foot traffic, especially during sporting events when visitor numbers increase by 25%.With its top-tier hardware configuration, prime location traffic, international case endorsements, and multi-scenario immersive exposure, this large-screen media has become the preferred medium for brands entering the London market. Situated in Shepherd's Bush in West London, near Central Line and Wood Lane stations, it stands at the core traffic entrance to London’s largest shopping mall, ensuring brand messages are delivered directly to the most valuable audience, generating high conversion marketing results.Through gait recognition, it differentiates between local residents and tourists, showing wealth management ads to financial professionals on weekdays and promoting London Eye tour packages and cultural tourism content to tourists on weekends, resulting in a 30% improvement in advertising memorability compared to conventional campaigns.
The entrance large screen system at Westfield London is essentially a product of the deep integration of digital infrastructure and commercial ecology. From the traffic conversion machine in Stratford City to the urban cultural interface in White City, its value has surpassed that of traditional advertising media. It not only serves as a strategic point for brands to reach high-net-worth audiences but also embodies urban renewal and sustainable development.
The large screen at the entrance of Westfield London shopping center has become a premium media resource sought after by brands because it closely ties the screen's value to the shopping center's consumer scenarios and audience needs. It is not merely about information exposure; it is a marketing touchpoint that can directly drive decisions and build brand reputation.
The media advantage of the large screen essentially upgrades its exposure value into consumption chain value. By leveraging the shopping center's scenario and audience, it addresses the issues of inaccurate reach and poor conversion in outdoor advertising. In addition, through technology and operations, it transforms the screen from a simple information carrier into a bridge for interaction and resonance between brands and consumers.
The key lies in deeply binding the commercial value of advertising with the shopping center's consumer ecosystem, technological innovation, and policy benefits. This approach provides both short-term visible cash flow returns and long-term asset appreciation. As one of the largest shopping centers in Europe, Westfield London sees 150,000 high-spending visitors daily, with an average spend of £93 per visit and a dwell time exceeding 90 minutes. The entrance large screen directly covers the key traffic lines from transport hubs into the mall, forming a complete loop from exposure and interest to in-store visits and purchases.
