- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：120 |
| Address：Near AVUS-Berlin Exhibition Center, Berlin, Germany | Format：led | Duration：10s |
| Location：Near AVUS-Berlin Exhibition Center, Berlin, Germany | Min Qty：1 | |
| Size：38.4米*1.92米 | Min Period：week |
The oversized advertising screens around the exhibition center are strategically positioned on the main route of exhibition visitors, allowing brand messages to gain maximum exposure during the event. The advertising format enables brands to engage directly with global industry elites during the exhibition, creating unique marketing value that is not only visually striking but also generates a strong brand aggregation effect during the Berlin International Exhibition. The precise targeting of these ads ensures that brand information is delivered directly to the most valuable audience.
Located in the prime area between the AVUS highway and the Berlin Exhibition Center, the ads guarantee the widest possible audience for their content, integrating brand messages seamlessly into visitors' itineraries and creating a unique brand experience. Through the oversized screens near Berlin AVUS and the exhibition center, brands can resonate with Berlin's international outlook, enhancing brand image and building deeper connections between the brand and consumers.
As the core venue for exhibitions and events, its large screens are mainly used for brand displays, live broadcasting of events, and interactive advertising, creating synergies with surrounding cultural resources. Adjacent to the AVUS test track and Berlin city center commercial district, the location offers convenient transportation and high foot traffic, combining historical and modern business atmospheres. Leveraging the exhibition center's daily visitors in the tens of thousands, it covers exhibitors, professional audiences, and tourists, making it suitable for brand launches or live global events.
The oversized screen facilities in the Berlin AVUS and exhibition center area of Germany, combining temporary event big screens with permanent outdoor advertising, have become a core platform for international exhibitions, cultural events, and brand communication.
Located on both the north and south sides of the main entrance of the convention center, it combines high-resolution inkjet printing with LED backlighting technology. Each single piece covers several hundred square meters, reaching the entire flow of people from the U2 subway line to surface transportation. Annual exposure exceeds 120 million people. Covering the glass curtain walls from Hall 1 to Hall 6, it uses UV-resistant ink and wind-resistant structural design, suitable for long-term brand image display for automotive and technology brands, with rents 30%-50% higher than ordinary commercial areas.The ultra-large screen ecosystem in the AVUS-Convention Center area of Berlin centers on temporary giant screens driven by events, supplemented by static advertisements. Through technological innovation and breakthroughs in business models, it has become a strategic high ground for global brand communication and urban image shaping. This model provides replicable experience for convention economy and outdoor media development in other cities and offers brands a unique pathway to reach high-net-worth customers and strengthen international influence.Its competitiveness is not only reflected in hardware parameters but also in creating a three-dimensional communication ecosystem that combines immersive experiences, precise reach, and sustainable development through intelligent technology and deep scene integration. With technological innovation, scene adaptation, and ecosystem collaboration as its core strengths, it has become a strategic high ground for international brand communication and urban image building.Covering everyday traffic, it is suitable for long-term brand image display. Temporary giant screens are flexibly deployed according to the theme of exhibitions and types of events. For example, during the Berlin Film Festival, a curved screen is set up to precisely reach high-net-worth audiences with red carpet live broadcasts and celebrity interviews.
