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| Area：International | Type：Outdoors | Frequency：228 |
| Address：New Mercedes-Benz Square, Berlin, Germany | Format：large screen | Duration：10s |
| Location：New Mercedes-Benz Square, Berlin, Germany | Min Qty：1 | |
| Size：/ | Min Period：week |
Located in the heart of central Berlin, it attracts a large number of tourists and residents daily, naturally integrating brand messaging into city life and creating a unique brand experience. The large screen at the new Mercedes-Benz Plaza in Berlin is not just an advertising display but a window for interaction between the brand and urban culture. This model is redefining the way luxury brands market themselves in urban spaces, providing strong support for enhancing Mercedes-Benz’s brand image in Berlin and globally.Its large screen system has become a model for the deep integration of brand and urban culture. The plaza is situated in central Berlin, adjacent to the Brandenburg Gate and the Berlin Wall site, attracting tens of thousands of visitors and locals every day, offering an excellent platform for advertising exposure. Surrounded by Berlin's important historical landmarks, it not only showcases Mercedes' latest products but also resonates deeply with Berlin’s historic culture through artistic presentation.The new Mercedes-Benz Plaza in central Berlin is a comprehensive area integrating culture, commerce, and entertainment. Surrounding the plaza are the Mercedes-Benz Arena, a concert hall, and multiple dining establishments. Serving as the core advertising facility, it is mainly used for brand display, event promotion, and commercial advertising, leveraging high visibility and digital technology to attract luxury brand collaborations while also facilitating real-time broadcasts of nearby cultural events.Through technological innovation, cultural empowerment, and the deep coupling of commercial effectiveness, the plaza redefines the value boundaries of outdoor media, offering a replicable technical path for the smart upgrade of global urban commercial spaces. It also serves as a strategic high ground for brands to reach high-net-worth customers and strengthen brand assets.
The Mercedes-Benz Square large LED screen package, with its prime location, advanced display technology, and brand resources, has become a high-value platform for outdoor advertising in Berlin. As a facility associated with the Mercedes-Benz Group, the screen naturally holds advertising appeal for the luxury goods and automotive industries. It can host high-end events such as brand new car launches and live sports broadcasts. Its core advantages lie in the triple empowerment of technology, location, and brand, combining high traffic coverage, innovative interactive capabilities, and a premium market positioning, making it a benchmark resource for outdoor advertising in Berlin.
The new Mercedes-Benz Square outdoor digital screen package is a flagship project demonstrating deep integration of the Mercedes-Benz brand with urban space. The square is located in the heart of Berlin's Friedrichshain district, adjacent to Warschauer Straße and Berlin Ostbahnhof, with a daily footfall exceeding 35,000. It integrates transportation hubs, commercial centers, and cultural landmarks. The screen system is designed and operated by Sedna, a subsidiary of Anschutz Entertainment Group, using multi-modal interactive technology, immersive content ecosystems, and sustainable technology practices to create a media space that combines brand experience, urban culture, and public service.
Its core advantage lies in deeply embedding large-screen advertising within a city complex that integrates sports, entertainment, and commerce. Through the unique logic of scenario symbiosis, brand collaboration, and interactive innovation, it has become a highly distinctive competitor in European outdoor media. Its media value does not solely rely on hardware specifications but is realized through the precise alignment of large-screen advertising with venue attributes and audience needs, upgrading from mere information display to experience resonance.
