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| Area：International | Type：Outdoors | Frequency：540 |
| Address：Kurfürstendamm, Berlin, Germany | Format：large screen | Duration：10s |
| Location：Kurfürstendamm, Berlin, Germany | Min Qty：1 | |
| Size：13米*8米 | Min Period：week |
The advertisement not only showcases brand information but also integrates into Berlin's urban cultural atmosphere, providing a unique visual experience for both tourists and local residents. Its location on Kurfürstendamm Street is extremely precise, situated in the densely trafficked commercial core area, ensuring high exposure for the advertisement. Even in Berlin's rainy weather, it remains clearly visible, maintaining the lasting appeal of its content.The format of the advertisement allows brand information to seamlessly blend into consumers' daily lives, creating deeper brand recognition. The advertisement can accurately reach the target audience, enhancing brand awareness and influence. The large screen not only elevates the brand image but also leaves a strong mark on Berlin's fashion culture. It naturally integrates into their urban exploration journey, allowing the brand message to resonate subtly with people.As the fashion heart of Berlin, the large screen advertisement perfectly complements luxury brands, providing consumers with an immersive brand experience. Brand information is no longer just displayed but becomes part of the consumer lifestyle, elevating the advertisement to a component of the city's culture and offering new ideas for advertising in global commercial districts. The large screen is mainly used for dynamic brand advertising, aligning with the high-end consumption positioning of Kurfürstendamm Street, targeting international tourists and high-income locals.As one of Europe's most influential commercial cultural corridors, its outdoor digital large screen network is renowned for its technological foresight, scenario adaptability, and deep commercial value integration, becoming a model for the digital upgrade of urban commercial spaces worldwide.
Kurfürstendamm sees a massive daily flow of tourists, and the large screens can leverage this natural traffic for high-frequency exposure, especially during holidays or shopping seasons. By integrating the historical background of the district, advertising content can incorporate elements of Berlin culture to enhance emotional resonance, focusing on industries such as luxury goods and tourism services, and reaching high-net-worth individuals and international visitors. With its prime location, advanced technology, high-quality audience, and added cultural value, it has become the core platform for high-end advertising in Berlin.As a key site for European strategies of luxury brands, Kurfürstendamm's large screens have become the preferred venue for brands like Dior and LV to launch new products. The Kurfürstendamm large screen network is not just an advertising medium but also an important node in the city's digital infrastructure. Through hardware innovation, content restructuring, and scene empowerment, it has built a complete ecosystem from traffic entry to value conversion, providing a technological paradigm for the intelligent upgrading of urban commercial spaces worldwide.With the deep integration of scene dominance, technological foresight, and commercial efficiency, it has become a benchmark for the digital upgrading of global urban commercial spaces. The core competitiveness of the media lies in converting traffic entry points into value outputs. Through precise coverage in prime locations, immersive experiences powered by technological innovation, content ecosystems enriched by cultural value, and business efficiency driven by data, it has established a complete ecosystem of scene-experience-conversion.Amid the global wave of intelligent transformation in commercial spaces, Kurfürstendamm's large screens offer investors a rare asset allocation opportunity in technology, business, and culture. Its paradigm has low replicability and a significant moat effect, making it a benchmark case for outdoor media investment in Europe.
