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- Media Map
| Area：International | Type：Outdoors | Frequency：324 |
| Address：Deca Tower on EDSA, Parañaque | Format：large screen | Duration：10s |
| Location：Deca Tower on EDSA, Parañaque | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10米*100米 | Min Period：week |
The dual vertical screen design of large-screen advertisements delivers an excellent visual experience, not only enhancing the recognizability of the advertisement but also greatly boosting its communicative power, creativity, and interactivity. This transforms brand communication from simply conveying information into an experience, providing high exposure while helping brands build lasting influence in consumers' minds through continuous display.The visual impact of large-screen advertisements is unparalleled. The dual vertical screen design allows the advertisement to be clearly visible from afar, with passersby able to directly view the content. High resolution and oversized dimensions ensure the brand message leaves a strong impression on consumers. Through large-screen advertising, brands can quickly enhance their influence in the Philippine market. Compared to other forms of advertising, it offers longer exposure time and wide audience coverage, making it a long-term investment for brands in the Philippines.Advertising is not merely a form of promotion but also a reflection of the integration of a brand with urban culture. Through large-screen advertisements, brands can blend into the urban fabric of Manila and resonate with local culture. Located near commercial complexes such as SM Megamall, these large screens are an important part of Manila's city skyline. EDSA Highway, as the busiest traffic artery in the Philippines, sees a daily traffic volume of over 500,000 vehicles, providing high geographic exposure for the building's large screens.One of the iconic outdoor digital media landmarks in the Metropolitan Manila area of the Philippine capital, leveraging the core location advantage of EDSA's prime traffic corridor, it serves as an efficient platform for brands to precisely reach high-traffic audiences.
Located at the intersection of EDSA Avenue and Sierra Madre Street in Mandaluyong City, Manila, adjacent to Boni MRT3 station and the Shaw Boulevard transport hub, this building sees a daily commute traffic of over 300,000 people along with residents from nearby communities. The building is a 45-story mixed-use commercial and residential complex, with a large screen prominently placed on the façade, forming a vertical view with the EDSA main road, ensuring high visibility to passing vehicles, pedestrians, and MRT passengers. Its design cleverly utilizes the building structure, transforming two windowless walls into giant advertising spaces, protecting residential privacy while maximizing commercial value.
The surrounding area gathers commercial entities such as SM Light Mall and Greenfield District, with a daily pedestrian flow exceeding 80,000, making it suitable for fast-moving consumer goods and retail brands for instant conversion. Adjacent to Boni station on MRT3, passengers are exposed to the advertising screens during station entry, exit, and waiting periods, ensuring mandatory exposure.
With its large-scale presence, prime location, technological advancement, and precise coverage, it has become a phenomenal communication platform in Manila’s outdoor media market. Its value lies not only in reaching massive foot traffic but also in establishing a deep connection with the local consumer base through contextualized content. It is especially suitable for industries such as automotive, technology, and luxury goods that seek to strengthen brand image. For advertisers, choosing this screen allows for brand exposure and sales conversion while controlling costs, making it a strategic media choice for deeply penetrating the Philippine market.
Through the four-dimensional value model of hardware impact, scenario penetration, data-driven insights, and cost control, it redefines the effectiveness boundaries of outdoor media in the Philippines. Its value lies not only in reaching vast numbers of people but also in transforming advertising into a digital bridge that fosters deep connections with consumers through technological innovation and localized strategies.
