- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：153 |
| Address：Manila Robinsons Galleria Shopping Mall | Format：large screen | Duration：10s |
| Location：Manila Robinsons Galleria Shopping Mall | Min Qty：1 | |
| Size：15.24米*24.38米 | Min Period：week |
The large screen is located in the core area of Robinsons Galleria in the center of Manila, adjacent to EDSA Avenue. It is an iconic advertising medium in Manila's Ortigas business district, covering the city's core commercial area. It attracts over 100,000 daily visitors and 50,000 vehicles, providing extremely high ad exposure and primarily reaching Manila's high-end consumer groups, including business professionals, affluent consumers, and international tourists, ensuring a high-quality audience.
As a landmark outdoor advertising medium in Manila's core business district, the Robinsons Galleria large screen not only offers an efficient advertising platform for brands but also serves as a bridge connecting the Philippines to international markets. It provides a premium channel for international brands entering the Philippine market, mainly serving students, corporate executives, and family customers. The shopping center encompasses various industries, including retail, dining, entertainment, and service centers, making it one of Manila's key commercial landmarks.
With its superior location, high-quality audience reach, proven media value, strong social media impact, international brand recognition, cost-effective advertising potential, and broad development prospects, it has become a benchmark for premium outdoor advertising in the Philippines. It provides brands with a high-quality, one-stop platform for global communication, integrating brand globalization, cultural promotion, and digital marketing into a unified approach. Through the Robinsons Galleria large screen, this platform helps realize the leap from vision to reality.
The large screens are usually located in high-traffic areas such as mall atriums and entrances, with daily exposures reaching tens of thousands. Mall screens can reach high-spending audiences such as families and young professionals, and, combined with mall membership data, can enable targeted advertising. Audiences in these locations have extremely strong purchasing power and high brand sensitivity.
With its triple advantages of prime location, innovative technology, and precise targeting, it has become a benchmark in Manila's outdoor advertising market, not only serving as an efficient vehicle for brand communication but also symbolizing the vibrancy of Ortigas CBD and reflecting urban development. Amid the wave of consumer upgrading and digital transformation in the Philippines, large screens are continuously leading the development trend of Southeast Asian outdoor media through technological iteration and ecosystem integration.The benchmark of the Philippine outdoor media market demonstrates value not only through the efficiency of advertising communication but also through its systematic empowerment of regional economy, urban image, and consumption ecosystem. Against the backdrop of the rise of the Southeast Asian digital economy, large screens continuously lead the development trend of outdoor media through technological iteration and ecosystem integration, providing brands with comprehensive communication solutions that bridge physical spaces and the virtual world.Located at the intersection of EDSA Avenue and Ortigas Avenue, occupying a key point in the Philippines' busiest traffic network, vehicle average speed during peak hours is only 15-20 km/h, greatly extending advertisement exposure time. Drivers account for over 60% of the traffic, while passengers and pedestrians account for 40%, covering diverse groups including commuters, business professionals, and tourists.Large screen media in shopping malls, with its strategic location, high traffic coverage, advanced technology, and precise audience matching, has become one of the most competitive advertising platforms in the Metro Manila area. It ensures that large-screen advertisements reach highly active city populations, including office workers, families, and tourists.
