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- Specs
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- Media Map
| Area：International | Type：Outdoors | Frequency：100 |
| Address：The super large building outside Seoul Station | Format：large screen | Duration：20s |
| Location：The super large building outside Seoul Station | Min Qty：1 | |
| Size：10.8米*19米 | Min Period：week |
Located in the core area of Seoul Station, it comes into contact with a large number of travelers and citizens daily. As an iconic advertisement site in the K-POP fan community, it holds cultural influence. Seoul Station, which integrates multiple lines including Subway Lines 1 and 4, KTX high-speed rail, the Airport Railroad, and the Gyeongui Line, is an important transportation hub in Seoul and nationwide, with an average daily passenger flow of up to 300,000 and an annual passenger volume exceeding 100 million.Thanks to its prime location as a transportation hub, oversized media facade, high traffic, and precise audience targeting, it has become one of Korea's prime outdoor advertising media. It not only provides extremely high exposure and brand influence but also integrates deeply with K-POP culture, high-end consumers, and international tourists. It is an ideal choice for high-end brands, K-POP related brands, and international brands conducting precision marketing in the Korean market.Located outside the flagship store of Shinsegae Department Store in Seoul, serving as a city landmark, it covers high-value groups such as mass consumers and international tourists, with significant daily foot traffic. The giant screens surrounding both sides of the building have become a new landmark in Seoul, attracting large numbers of tourists and business people every day, serving both brand exposure and city image promotion functions. It covers high-traffic groups such as mass consumers and international tourists, and the landmark status enhances memorability.The screen covers the entire facade of Seoul Square office building. Although its physical resolution has not been explicitly disclosed, as a world-class outdoor media, it is speculated to use HD or 4K-level display technology, ensuring detail clarity even when viewed from a long distance.
The ultra-large exterior screen outside Seoul Station is not only a gigantic billboard but also a digital business card representing the city's image and a symbol of technological strength. Its globally leading physical scale, diversified content ecosystem, and strategic location as a transportation hub make it an important platform for brand marketing, cultural communication, and urban governance. With technological iteration and expanded scenarios, it will continue to lead the development trend of outdoor media and provide Seoul's solution for smart city construction.Seoul Plaza, located directly in front of Seoul Station and adjacent to Subway Lines 1 and 4, as well as the Airport Railroad A’REX, sees a daily footfall of over 500,000 people and an annual mobile population of 180 million. Its location is not only a passageway for commuters but also the first stop for foreign visitors arriving in Seoul, offering extremely high brand exposure value.With globally leading physical scale, the traffic advantage of a super hub, dual innovation in technology and content, and strategic empowerment through policy support, it has built a media ecosystem that is difficult to replicate. Its value lies not only in advertising revenue but also in long-term brand premium as a symbol of urban culture and a technology business card.The screen is located directly in front of Seoul Station, adjacent to Subway Lines 1 and 4, the Airport Railroad A’REX, and the long-distance bus terminal, attracting a high-value audience consisting of daily commuters, tourists, and business professionals. Its location is the first stop for foreign visitors arriving in Seoul, with Chinese tourists accounting for over 30%, allowing precise targeting of the main international consumer group. As one of the largest outdoor media platforms in the world, its investment value can be analyzed in depth from five dimensions: financial return, strategic resources, technological barriers, policy advantages, and risk resilience.
