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- Media Map
| Area：International | Type：Outdoors | Frequency：90 |
| Address：Seoul COEX Electronic Screen Tower & Parnas | Format：large screen | Duration：20s |
| Location：Seoul COEX Electronic Screen Tower & Parnas | Min Qty：2 | |
| Size：10.7米*29.6米， 12.3米*26米 | Min Period：weeks |
The prime advertising area in Gangnam District, Seoul, features a variety of high-end outdoor advertising media, including the Millennium Plaza pillar LED display, COEX Media Tower, COEX Artium exterior K-POP LIVE screen, and COEX 9 to 9 pillar screen. Together, these media form the most popular outdoor advertising zone in Seoul, making it particularly suitable for marketing campaigns of luxury brands, K-POP-related brands, and international brands. It covers a large number of high-end consumers and international tourists and is one of the most influential advertising media clusters in Seoul.Located on Samseong Station Street in Samseong-dong, COEX, the famous Gangnam District of Seoul, it is the area with the largest and most concentrated population in Seoul and also a central business district adjacent to Subway Line 2 Samseong Station, one of the five most frequently used subway stations in Seoul. It is next to important buildings such as the World Trade Center, Hyundai Department Store, and Korea Electric Power Corporation headquarters, with extremely high passenger traffic.With its prime location, large screen size, high-end consumer base, and premium media features, it has become an ideal advertising site for luxury brand marketing in Seoul. It is particularly suitable for precise advertising targeting of luxury goods, high-end beauty, fashion brands, and K-POP-related brands. Some products incorporate metal mesh capacitive touch technology, supporting multi-touch and ultra-thin wall-mounted installation to enhance interactive experience.As the core business area of Gangnam District, COEX Mall has an average daily footfall of 260,000 people. The electronic screen tower is located at the main entrance of the mall, directly covering international tourists and local shoppers, and is adjacent to Subway Line 2 Samseong Station, forming a natural flow of foot traffic.
Inside the COEX Mall at 613 Yeongdong-daero, Gangnam District, Seoul, is a landmark screen in Seoul's core commercial area. As an important MICE business activity center in Asia, COEX has become a significant venue for international cultural exchange by hosting global exhibitions and international conferences. The electronic screen tower, installed by the Korean digital technology company D'strict, is one of the largest and most realistic 3D electronic screens in the world.As a landmark media facility in the core commercial area of Gangnam District, it has built a differentiated urban media ecosystem through its prime location, cutting-edge technology, and diverse content. Located on Samseong Station Street in Samseong-dong, Gangnam District, near the COEX Convention & Exhibition Center, InterContinental Hotel, and Subway Lines 2 and 9 at Samseong Station, it sees an average daily footfall of over 300,000, making it a hub for business professionals and high-end tourists.Leveraging location advantages, technological barriers, and cultural empowerment, it has become a dual engine for commercial communication in Gangnam District. COEX excels in Hallyu cultural exports and technological interaction, while Parnas focuses on luxury product displays and business scenes. The two work synergistically through multi-screen linkage and AR technology. For brands, this provides a solution for precisely reaching high-net-worth individuals and offering immersive experiences. For the city, they are not only commercial landmarks but also windows showcasing Korean digital culture.Within a 500-meter radius, there are Hyundai Department Store Duty-Free, more than 50 international brand flagship stores, and the InterContinental Hotel, forming a closed loop for exhibition, shopping, and entertainment consumption. By displaying artistic content such as Yayoi Kusama's dynamic light installations, it attracts both cultural enthusiasts and high-end tourists, with the average customer spending 40% higher than in ordinary commercial areas.
