- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：100 |
| Address：Shinhan Bank, Myeongdong, Seoul | Format：large screen | Duration：20s |
| Location：Shinhan Bank, Myeongdong, Seoul | Min Qty：1 | |
| Size：13米*8米 | Min Period：week |
As the outdoor large screen in the core area of Myeong-dong, the Shinhan Bank outdoor screen is located in front of Myeong-dong Art Theater, at the intersection of two main roads. With a long visitor dwell time and high engagement rate, it allows brand messages to be displayed more vividly and attractively on the busy streets. As a landmark of Myeong-dong, the building combines tradition and modernity, becoming a popular check-in spot for tourists. It also features electronic advertising screens, serving both commercial and display purposes.
Located at the intersection of Myeongdong-ro and Myeongdong Jungang-ro, adjacent to Lotte Young Plaza, it has an average daily foot traffic of about 100,000 people, covering high-spending tourists and local residents. Myeong-dong is Seoul's busiest shopping area, surrounded by luxury stores, beauty brands, and entertainment facilities, offering significant advertising exposure potential. Combining historical architecture with modern technology, it has become one of Seoul's digital landmarks, driving the trend of digital outdoor advertising alongside screens like the Gwanghwamun LUUX screen.
Situated in the center of the Myeong-dong commercial area, adjacent to commercial landmarks such as Lotte Young Plaza, it sees daily foot traffic exceeding 100,000 people, covering high-spending tourists and locals. As one of the most representative outdoor large screens in Myeong-dong, it not only covers more than 150,000 mobile population daily but reaches a peak flow of 300,000 on weekends, making it one of Seoul's busiest commercial areas.
In the Myeong-dong shopping area, consumers aged 20-35 account for over 60%, predominantly high-spending women. The area around the screen is concentrated with beauty stores, fast fashion brands, and popular check-in spots, matching the consumption scenarios of the target audience. It is especially suitable for promoting beauty, fashion, electronics, and other categories.
The value of large screens has evolved from simply being a display medium to serving as a vehicle for emotional brand connection. Shinhan Bank's outdoor screens use precise targeting and high exposure to naturally integrate brand information into urban life, achieving a shift from being seen to being remembered. As one of Korea's core commercial areas, Myeongdong still experiences heavy foot traffic, making it a safe haven for brand investment.
By combining high-exposure outdoor screens, efficient intelligent terminals, and interactive experience screens, both commercial value and user needs are addressed. To tourists, outdoor screens serve as check-in landmarks, currency exchange screens and self-service kiosks address practical needs, while the interactive screens at SOL CAFE offer additional entertainment value. This layout reflects Shinhan Bank's exploration of financial and lifestyle scenarios in its digital transformation.
Located at the intersection of Myeongdong Road and Jungang Road, it occupies the core traffic stream of the Myeongdong commercial area. The location sees a daily foot traffic of 300,000, peaking over 100,000 on weekends, and is close to Exit 3 of the Namsan Tunnel, directly capturing both drivers and pedestrians. The media advantages can be deeply analyzed across four dimensions: geographic location, technological innovation, interactive experience, and content operation. Its layout precisely aligns with the international and youthful characteristics of the Myeongdong commercial area, creating a unique brand communication ecosystem.
Its strength lies in transforming geographic traffic into experiential traffic. Through technological empowerment and content innovation, it opens up unique financial service scenarios in the competitive environment of the Myeongdong commercial area. For brands, Shinhan Bank screens provide a full-chain solution with high exposure, strong interaction, and precise conversion.
